Marketing Manager - Media Measurement & Analytics

Media And Analytics Manager

The Data Driven Customer Experience (DDX) team is seeking a Media and Analytics expert that will serve as a key partner to our Marketing Communications and Brand Marketing teams across the Global Architectural Division. This Manager will lead a team of media measurement and analytics experts within DDX organization to design, deliver, and scale omnichannel measurement programs that quantify media effectiveness, inform investment decisions, and drive customer experience improvements that grow sales and market share. This role combines people leadership, stakeholder partnership, advanced analytics (including media mix modeling), and operational ownership of reporting and data pipelines.

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.

This role is not hybrid/remote it reports to our Cleveland, Ohio Global HQ.

Responsibilities

Measurement Strategy and Stakeholder Partnership:

• Partner with marketing, Global Architecture Marketing, brand teams, agencies, and other stakeholders to translate omnichannel campaign objectives into measurable KPIs and analytic plans; document measurement approaches and deliver results aligned to business goals.

Dashboards Reporting and Storytelling:

• Design and maintain executive and operational dashboards that surface key findings, trends, and recommendations; present insights to stakeholders at all levels with clear, action-oriented storytelling.

Cross Channel Data Collection and Analysis:

• Oversee collection, integration, and interpretation of data from social platforms, retail and publisher partners, websites, mobile apps, ad servers, and CRM; ensure data quality, governance, and reproducible analytic workflows.

Measurement Strategy and Stakeholder Partnership:

• Partner with marketing, Global Architecture Marketing, brand teams, agencies, and other stakeholders to translate omnichannel campaign objectives into measurable KPIs and analytic plans; document measurement approaches and deliver results aligned to business goals.

Media Mix Modeling Ownership:

• Manage and execute media mix modeling (MMM) programs across Global Architecture Marketing, including model design, data ingestion, validation, scenario testing, and translating model outputs into actionable budget and channel recommendations.

Competitive and Market Intelligence:

• Monitor market conditions, competitor activity, and emerging measurement technologies; recommend updates to measurement strategy, testing agendas, and tooling to maintain competitive advantage.

Innovation and Continuous Improvement:

• Keep the team current on industry trends (incrementality testing, clean rooms, identity solutions, privacy changes), pilot new methods and vendors, and institutionalize learnings into the measurement roadmap.

Team Leadership and Development:

• Lead, coach, and grow a team of media analysts, set priorities, allocate resources, and ensure high quality, timely delivery of measurement projects and insights.

Qualifications

Required:

• Bachelor's degree in marketing, Statistics, Economics, Data Science, Marketing Analytics, or related field
• 7+ years in marketing analytics, media measurement, or related analytics roles with 3+ years managing teams or cross functional programs.
• Demonstrated leadership experience, including the ability to mentor and develop a high-performing team. Experience building team capability, mentoring analysts, and establishing repeatable processes and SLAs.
• Proven track record of stakeholder management across marketing, agencies, and executive teams; excellent presentation and storytelling skills.
• Excellent communication skills with the ability to translate technical findings into actionable recommendations for non-technical stakeholders.

Technical Skills:

• Demonstrated ownership of media mix modeling, incrementality testing, or multitouch attribution at scale across both traditional and digital media channels.
• Experience with BI and dashboarding tools (Power BI, Tableau, Looker) and with data visualization best practices.
• Familiarity with ad tech and analytics platforms (DSPs, ad servers, GA4, Adobe Analytics), social listening tools, and retail media networks.
• Experience with data management and visualization tools such as Snowflake, MicroStrategy, Funnel, Tableau, Google Data/Looker Studio and Funnel.
• Experience with social media analytics, including pulling metrics for Facebook-Instagram, TikTok, Twitter, Pinterest, LinkedIn, Reddit and others utilizing native platforms and social media aggregation tools, experience with Sprout Social and/or Sprinklr is a plus.

Preferred:

• Master's Degree
• Prior experience in CPG, retail, B2B and B2C marketing environments.
• Hands-on experience with vendor partnerships for MMM, or advanced incrementality platforms.
• Familiarity with cloud data platforms (Snowflake) and orchestration tools.