Senior Paid Media Specialist, Paid Social/Programmatic

Senior Paid Media Specialist, Demand Creation We are seeking a data-driven Senior Paid Media Specialist, Demand Creation to own strategy and hands-on execution across paid media channels including DV360 Display, Google, Online Video, Social (LinkedIn, Meta, Reddit) and other digital marketing platforms to drive qualified leads and pipeline for our B2B solutions. You will lead full-funnel demand creation strategic recommendations, build and optimize audience segments to power search, display, and social campaigns, and measure impact via platforms, Adobe Analytics and Tableau reporting suites. This role balances strategic planning with day-to-day campaign management, budget pacing, experimentation, and clear reporting tied to lift studies and pipeline and revenue goals. About the Role Make budget and channel recommendations for paid media investment to deliver against Familiarity and Engagement, QL, and pipeline targets across our B2B product portfolio. Own and report on paid media outcomes including optimization plans to close gaps between target and actual performance on KPIs. Test new platforms including Reddit, TikTok and other platform ads to increase awareness and familiarity with our brand and key products. Run structured testing across audiences, creatives, and landing pages; manage budgets to CPL/CPA targets and deliver weekly insights and recommendations. Collaborate with Demand Generation teams to ensure appropriate activation of upcoming product feature releases, support for new target markets and more. Key Skills Core Channel Expertise Google DV360, 6sense and Social Platform (Meta, Reddit, etc) audience creation and optimization including look-alikes, retargeting audiences and predictive audiences Programmatic ad buying across platforms Ad format testing and measurement Landing page testing and optimization to drive engagement and increase familiarity Optimization and Experimentation Structured testing: audiences, creatives, offers, and landing pages; incrementality and lift measurement where applicable Budget management and pacing; spend allocation by channel, campaign, and funnel stage to pipeline targets Technical & Analytics Skills Advanced Excel / Google Sheets Experience with web analytics platforms Adobe Analytics, DV360 and LinkedIn lift studies and measurement Proficient reporting skills; comfortable exporting and interpreting platform data to draw performance conclusions and inform optimizations Ability to build correlation models to show influence of familiarity programs on lead generation Collaboration and Communication Clear, executive-ready reporting and pipeline attribution storytelling Cross-functional partnering with Digital Experience, Website Testing, Demand Generation and Product Marketing teams About You 3–5 years of hands-on paid media experience with direct platform ownership and a focus on Familiarity and Engagement Hands-on experience in-platforms; should be competent building, executing, managing, and optimizing campaigns in DV360, LinkedIn, Meta and/or other platforms Demonstrated success driving pipeline outcomes (Increased Awareness, MQL volume, CPL efficiency, opportunity creation, ROAS on pipeline) Strong history of cross-functional partnership with marketing, sales, and web/ops teams Bachelor's degree in Marketing, Business, or related field LinkedIn Marketing Solutions certification a plus What's in it For You? Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together. Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. 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