Marketing Technology Engineer

Propeller is on a mission to take the guesswork out of moving dirt - reducing wasted fuel, time, and money. We do this through the power of maps. Our customers use Propeller’s integrated hardware and software products to capture accurate 3D versions of their worksites. With over 50,000 worksites worldwide using Propeller’s smart survey technology, we empower project teams to map, measure, and manage site activity. Propeller empowers everyone to approach, own, and solve problems creatively. We’re data nerds who care about impact, honesty, and each other. We take pride in being a great place to work. We are proud recipients of Excellence in Customer Experience award and Inspiring Workplaces of Australasia, being recognized as Fast Company and BuiltIn Best Place to Work. You can learn more about us on Glassdoor. Department: RevOps Employment Type: Full Time Location: Denver, CO Workplace type: Hybrid Compensation: $95,000 - $112,500 / year Reporting To: Drew Hultgren Your Mission In this role, you will be the architect and strategist of our marketing automation ecosystem within HubSpot Marketing Hub, bridging the gap between technical AI capabilities and actionable marketing outcomes. You’ll ensure unified standards, scalable automation, and AI-driven lead lifecycle paths that accelerate revenue and funnel velocity. Partnering closely with the Director of Demand Generation, RevOps, and Data teams, you will deploy predictive scoring and hyper-personalization to deliver high-impact, personalized experiences—without sacrificing compliance or data integrity. If you are motivated by building a sophisticated, AI-powered automation engine and modernizing the technical backbone of marketing, this role is built for you. AI Strategy & Growth Goal: Use smart technology to turn data into customers. AI & Personalization: Use analytics and AI tools to predict which leads are best and create personalized experiences that move people through the sales process faster. The "Translator" Role: Explain technical data and AI concepts to the rest of the marketing team so everyone can use them to grow the business. Process Improvement: Find slow, manual tasks and replace them with automation, including the use of AI, to speed up our response times and hit revenue goals. Systems & Campaigns Goal: Build and run the marketing engine. HubSpot Expert: Manage our HubSpot platform, making sure every lead is tagged correctly and follows the right path from start to finish. System Connectivity: Connect our marketing tools with our website and product data using automation platforms so all our systems "talk" to each other seamlessly. Campaign Building: Create automated email sequences and multi-channel journeys that react automatically to how a customer behaves. Testing & Tweaking: Constantly test different versions of our workflows to find what gets the most people to buy or sign up. Data & Reporting Goal: Prove what’s working and keep things organized. Performance Tracking: Build clear dashboards that show exactly how marketing is contributing to sales and revenue. Database Health: Keep our customer data clean and organized so we can target the right people with the right messages. Privacy & Safety: Work with Legal and IT to make sure all our automation follows global privacy laws (like GDPR). Smart Recommendations: Look at the numbers to find trends and suggest where we should spend more time and money to get the best results. Some KPIs you’ll be responsible for: Funnel velocity + lifecycle conversion performance Campaign contribution to pipeline and revenue Attribution Reporting of Marketing Initiatives Database health / compliance indicators This is a hybrid position that requires 2 days in the office per week, on average, in Denver, Colorado. There are no travel requirements for this position. Your Skills 2+ years experience as HubSpot Super Admin Proven ability to design and optimize lead lifecycle frameworks and funnel visibility Strong understanding of CRM data structures and how lifecycle automation supports sales productivity Expertise in audience segmentation, consent compliance, and database management Experience using automation platforms like Zapier, N8N, HubSpot’s Operations Hub and experience building in AI steps and agents into these workflows Ability to translate technical solutions into compelling business value Analytical mindset — able to translate insights into scaled improvements Nice to have experience in other platforms: Gainsight, Vero Benefits Fully paid employee United Platinum PPO medical, dental, and vision coverage 20 days paid vacation time per year with no accrual or carryover cap 3% non-elective employer contribution to 401(k) Employee share options Professional development budget and leave The opportunity to take part in our mentorship program Monthly telephone and/or internet allowance Paid primary & secondary parental leave policies Hybrid work arrangements and WFH equipment provided The salary range offered for this role is $95,000.00-$112,500.00. This range is tied to the market for this job in Colorado. Any salary offer extended will be based on skills, knowledge and experience. #J-18808-Ljbffr