Principal, Sales Business Development - Field (Wisconsin) at Mercedes-Benz USA Atlanta, GA

About Us Mercedes-Benz USA is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. In our people, you will find tremendous commitment to our corporate values. Our products and employees reflect this dedication. We are looking for diverse top‑notch individuals to join the Mercedes‑Benz Team and uphold these hallmarks. Job Overview Maximize the performance and growth of the Mercedes‑Benz USA New Car and Wholesale business by driving revenue opportunities across New and Pre‑Owned vehicle sales, digital services, vehicle accessories and customer loyalty instruments (i.e. service contracts, subscriptions) while maintaining a continuous focus on enhancing customer satisfaction as a key driver for retention and long‑term brand loyalty. Ensure that dealer partners are high‑performing, profitable, well‑trained, client/community‑focused, and competitively positioned in the market. Lead the implementation of policies, processes, and programs that facilitate the successful execution of MBUSA’s network strategy while achieving the business objectives defined by the Sales, Customer Services, MB Academy, Network and Marketing teams. This role requires a balanced approach of both onsite and virtual support of assigned dealers to ensure continuous dealer engagement and development, capitalizing on business opportunities, and fostering long‑term growth across all revenue streams— New/Pre‑Owned vehicles, digital services and customer retention instruments (i.e. service contracts and subscriptions)—while focusing on maximizing customer retention and satisfaction. Responsibilities Business Development & Performance Consulting (75%) Expectations Field-based, with up to 75% travel to dealers and dealer groups, providing direct on-site (or virtual) support to foster business development and performance improvements. Focus on increasing the sales of New and Pre‑Owned vehicles, digital services, vehicle accessories and customer loyalty instruments (i.e. service contracts, subscriptions), while identifying innovative methods to reach new customers and drive revenue growth. Partners with MBUSA headquarter teams to implement strategic business initiatives and identify growth opportunities, particularly in New and Pre‑Owned vehicle sales, digital services, vehicle accessories and customer loyalty/retention instruments (i.e. service contracts, lease‑end programs, subscriptions). Collaborates with dealers/MBUSA to optimize vehicle allocation, secure wholesale acceptance, and align inventory with market demand. Consults, guides, and educates dealers to adopt new approaches to improve sales performance and operational efficiency to maximize customer reach and market share within defined corporate strategies, guidelines, and processes. Works closely with dealers to analyze market trends and customer demographics, helping them identify product needs and develop tailored strategies to maximize market potential, conquest opportunities, and exceed customer expectations and share this information with MBUSA partner departments to ensure market needs are met. Builds and maintains strong, supportive relationships with dealership management, operational teams, and vendor partners. Focuses on fostering long‑term partnerships that drive sustained profitability, maximize sales of vehicles/services/subscriptions/ contracts, attract new customers and boost customer loyalty. Accountable for implementation of strategic plans/messaging, guiding dealers through performance initiatives, process improvements, and targeted business development efforts. Provides input to, and is accountable for, implementation of corporate strategies/programs/policies to increase the sales of New and Pre‑Owned vehicles, digital services, vehicle accessories and customer loyalty instruments (i.e. service contracts, subscriptions) while always 'on‑the‑hunt' for new and innovative revenue streams and ways to improve overall customer satisfaction and retention. Provides expert consultation to dealership leadership, emphasizing strategies/programs to increase New and Pre‑Owned vehicle sales, digital services, vehicle accessories, customer loyalty instruments (i.e. service contracts, subscriptions), optimize product allocation and streamline business operations. Drives the adoption of new business models to enhance revenue generation. Focuses on improving operational KPIs and customer experience indices (CEI) to drive higher sales volumes, increased customer satisfaction and long‑term loyalty. Explores creative approaches to achieve same. Collaborates with Network, Sales, Pre‑Owned, Customer Services, and Marketing teams to analyze performance trends, interpret data, and provide actionable insights that support dealer growth in sales and service. Identifies, and works collaboratively with MBUSA HQ departments, to define and implement strategies to access untapped customer segments. Designs and implements actionable business plans that align with MBUSA’s objectives for increased of New and Pre‑Owned vehicle, digital services, vehicle accessories and customer loyalty instruments (i.e. service contracts, subscriptions). Supports dealers in executing effective marketing initiatives and sales strategies, with an emphasis on increasing sales of New and Pre‑Owned vehicles, digital services, vehicle accessories and customer loyalty instruments (i.e. service contracts, subscriptions). Ensures consistent growth in dealer performance by focusing on corporate defined KPIs attracting new customers, increasing service capacity, identifying untapped revenue opportunities, and maintaining high‑quality service to reduce vehicle repurchase risk. Identifies dealer training and development needs, offering tailored support to improve market share, sales volumes, and customer retention. Focuses on understanding local market dynamics and customer preferences to implement effective business development strategies/initiatives. Drives the execution of strategic business plans, securing buy‑in from dealership leadership, and equipping dealers with the tools and knowledge necessary to meet short‑term sales objectives and achieve sustainable, long‑term growth. Encourages adoption of new ideas and approaches to maximize revenue opportunities. Process / Program Compliance (10%) Utilizes MBUSA defined tools, methods, and policies in consulting dealers to improve their dealer performance, driving business development actions, and ensuring dealer success. Implements processes that focus on long‑term sustainability, business growth, and performance/experience consistency across MBUSA’s network. Maintains accurate and timely documentation of all projects, onboarding efforts, and performance improvement strategies to ensure efficient execution and tracking of business objectives. Regularly collaborates with internal teams to align and optimize standardized processes that drive revenue, market growth, and improved dealer performance. Facility Management & Brand Compliance (5%) Ensure that dealership facilities consistently meet Mercedes‑Benz brand standards, maintaining a high‑quality, professional environment that aligns with the company's image and customer experience expectations. Regularly assess and inspect dealership buildings, interior, and exterior areas, ensuring that they adhere to brand guidelines for aesthetics, cleanliness, and overall presentation. Support dealers by identifying and addressing any areas of non‑compliance with brand standards, including showroom layout, signage, lighting, and facility design. Ensure that all dealer contacts and facilities interactions focus on compliance with Mercedes‑Benz’s brand identity, health, safety, and environmental regulations. Provide training and guidance to dealership staff on facility‑related processes and protocols, ensuring consistent adherence to brand standards during everyday operations. Frequent alignment with Dealer Development Project Managers to ensures that all facility upgrades, repairs, and maintenance activities are in line with MBUSA’s long‑term brand strategy and operational needs, balancing brand requirements with operational efficiency. New Dealer Onboarding (5%) Collaborates with HR Business Partners, Network, Sales, Pre‑Owned, Customer Services, and Marketing teams to develop and execute a standardized, efficient new dealer onboarding process. Ensures all new Dealer Points are equipped with the necessary inventory, training, tools, and systems prior to the grand opening or certificate of occupancy date, setting the stage for early success and revenue growth. Supports new dealers in maximizing their initial customer base and sales performance by providing tailored, strategic business development support. Team / Cultural Development (5%) Fosters a culture of collaboration, innovation, and transparency within the organization, driving initiatives that support both team development and long‑term business success. Leads projects with a focus on transformation, with the target of continually improving the business and cultivating a forward‑thinking environment for all employees. Qualifikationen Education Degree in Automotive Management, Business Management, Finance, Economics, Retail Operations, Statistics, Engineering, or a related field preferred; or a minimum of 10 years of relevant experience. Strong understanding of automotive retail, with an emphasis on New Vehicle Sales, Pre‑Owned vehicles, parts and service, and customer experience. A deep understanding of business principles that drive success and profitability in a dealership environment is essential. Experience Over 7 years of proven experience in Sales & Aftersales Retail/Wholesale operations, with a focus on business development and increasing revenue. A minimum of 5 years with Mercedes‑Benz USA or Mercedes‑Benz AG, or equivalent OEM experience, with a demonstrated track record of success in driving dealer growth and profitability. Expertise in retail sales, aftersales, and marketing processes, with experience leading teams (direct or indirect) to achieve performance goals and grow the customer base. Proven ability to communicate and collaborate with C‑level executives and senior leadership to align on business development strategies. Skills Self‑Motivated and Go‑Getter mentality are critical to success in this role. Proficient at building and maintaining collaborative relationships with internal and external stakeholders, with a primary focus on growing dealer businesses, increasing market share, and optimizing sales and marketing operations. Deep passion for the automotive industry and customer‑centric sales practices, with a strong understanding of sales and marketing operations and understanding of their contribution to dealership profitability. Advanced experience in market research, data analysis, and performance metrics to identify opportunities for revenue growth and customer retention. Proven ability to forecast, assess risks, and manage business growth in dynamic market environments. Strong business development skills, enabling the identification and implementation of strategies to expand dealership revenue streams and attract new customer segments. Skilled at uncovering innovative revenue‑building opportunities by analyzing market trends, enhancing dealership operations, and introducing customer‑focused offerings. Proficient in gaining buy‑in for new ideas and approaches to business operations through effective communication, data‑backed insights, and collaborative engagement with stakeholders. Exceptional organizational and planning skills with the ability to manage multiple priorities and lead cross‑functional projects to completion. Strong public speaking and communication skills, particularly in delivering persuasive, data‑driven presentations to senior management and dealership leadership. Ability to drive business decisions with a holistic view of market needs, engineering solutions, quality control, and strategic priorities in the automotive retail and service sectors. Additional Information Special Knowledge Knowledge/awareness of federal and state Franchise laws is a plus. EEO Statement Mercedes‑Benz USA is committed to fostering an inclusive environment that appreciates and leverages the diversity of our team. We provide equal employment opportunity (EEO) to all qualified applicants and employees without regard to race, color, ethnicity, gender, age, national origin, religion, marital status, veteran status, physical or other disability, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local law. Benefits Mitarbeiterhandy möglich Mitarbeiter Events Gesundheitsmaßnahmen Betriebliche Altersversorgung Mobilitätsangebote Flexible Arbeitszeit möglich Mitarberrabatte möglich Coaching Mitarbeiterbeteiligung möglich Kontakt: Mercedes‑Benz USA, LLC, One Mercedes‑Benz Drive, 30328 Atlanta. Details zum Standort Adrienne Chavis; E‑Mail: View email address on click.appcast.io. Bewerben. #J-18808-Ljbffr Feitong Buke