SEO Specialist

SEO SpecialistServe as the SEO subject matter expert responsible for diagnosing organic search performance, developing a strategy to recover declining traffic, and helping evolve the organization's search strategy for both traditional search engines and emerging AI/LLM-driven search experiences.Day-to-Day Responsibilities:Analyze significant declines in organic/search traffic and identify root causes across rankings, algorithms, competitors, content performance, search behavior, and AI-driven searchConduct SEO research across keywords, SERPs, competitors, search intent, backlinks, rankings, and organic traffic trendsAudit website and SEO performance to identify gaps, trends, and opportunities for improvementDevelop and execute an actionable SEO strategy and roadmap focused on recovering traffic and improving organic visibilityEvaluate existing website content and recommend what should be optimized, refreshed, expanded, consolidated, or deprioritizedPartner closely with writers and content teams to provide strategic direction around topics, keywords, search intent, content structure, and optimizationDevelop and apply a scalable SEO framework and establish clear metrics for measuring organic search successAdvise on how LLMs, AI Overviews, answer engines, and changing search behaviors should influence SEO and content strategyIdentify opportunities to improve visibility across both traditional search engines and AI-driven search experiencesUse analytics and SEO tools to continuously evaluate performance and adjust strategy based on resultsTranslate complex SEO data and research into clear recommendations for marketing, content, technical, and leadership stakeholdersSupport ongoing website launches and expansion from an SEO and organic search strategy perspectiveMinimum Requirements:5+ years of deep SEO / organic search strategy experienceProven experience diagnosing declines in organic traffic and developing strategies to recover rankings, traffic, and visibilityStrong understanding of technical SEO fundamentals, keyword strategy, search intent, SERP analysis, competitor research, backlinks/domain authority, and content optimizationStrong understanding of how LLMs, AI search, AI Overviews, and zero-click search are changing traditional organic searchHands-on experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar SEO and analytics platformsStrong analytical skills with the ability to interpret traffic, ranking, and search-performance data and identify the story behind the numbersExperience developing strategic SEO roadmaps and frameworks rather than solely executing individual SEO tasksExperience partnering with and guiding writers/content teams on SEO strategy and prioritiesAbility to serve as an SEO SME and confidently communicate recommendations, priorities, and best practices to cross-functional stakeholdersPreferred Qualifications:Hands-on experience developing AEO / GEO / Generative Engine Optimization strategiesExperience optimizing content and websites for visibility within LLMs and AI-driven search experiencesExperience adapting an existing SEO strategy in response to AI-driven changes in search behaviorExperience with website relaunches, migrations, or major website expansionsExperience evaluating or implementing emerging SEO / AI-search toolsExperience supporting SEO strategy for complex B2B, SaaS, AdTech, MarTech, or other technology organizationsWordPress experience