Global Events and Field Marketing Manager

Join Us in Transforming Education At Cengage, every employee plays a crucial role in helping students worldwide experience the power and joy of learning. We unite under a common goal: driving innovation that enables millions of learners to enhance their lives and realize their ambitions through education. With a diverse portfolio, Cengage offers a variety of pathways to empower students in achieving their personal and academic goals. Our Culture: Inclusion, Engagement, and Discovery We firmly believe that an inclusive workplace is vital for the success of our company, our learners, and our own well-being. Valuing diverse perspectives is ingrained in our operations, ensuring that employees, regardless of their background, feel encouraged to share their ideas and express their true selves. Position Overview The Global Events & Field Marketing Manager will lead our global events strategy, establishing an effective framework that supports regional marketing initiatives aimed at enhancing awareness, engagement, and demand for Cengage and its offerings. Key responsibilities include developing event promotion strategies, defining speaker and content guidelines, designing post-event journeys, and measuring success. You will work closely with Sales, Marketing, and GTM teams, along with external vendors, to create localized, market-relevant experiences that align with our global strategy and brand standards. Your Responsibilities Define and maintain global event experience principles and standards, ensuring top-quality brand representation across all markets. Guide global event participation decisions that align with company goals, including event selection, attendance representation, and on-site activities. Oversee event logistics management, establishing standards for information sharing across regions. Create models for tracking event budgets and ROI, ensuring spending aligns with approved plans and tracking event leads in our system. Develop and provide approved, customizable materials (e.g., presentations, one-pagers, emails, event follow-ups) to support regional sales moments and events. Ensure quality assurance on customized materials, maintaining alignment with global branding, messaging, and legal guidelines. Execute short-term assignments independently while adhering to established procedures under general supervision. Qualifications Experience in event marketing and field marketing concepts, including planning, coordinating, and executing events. Background in supporting marketing activities related to sales, including customization of marketing materials. Proven ability to manage multiple projects simultaneously, resolving issues and prioritizing time‑sensitive requests effectively. Excellent organizational skills and attention to detail in managing timelines, vendors, budgets, and logistics across regions. Strong written and verbal communication skills, enabling effective collaboration with internal teams and external partners. Ability to apply judgment to moderately complex tasks within established guidelines and procedures. Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience. Minimum of 2 years of relevant experience in event marketing, field marketing, or related roles. Compensation Details At Cengage Group, we pride ourselves on our comprehensive Total Rewards package designed to support and empower our employees. The salary for this position ranges from $67,000.00 to $87,100.00 USD. Additionally, you will be eligible to participate in the company's discretionary incentive bonus program, with an individual target bonus of 5% annually, based on performance and company results. Cengage is a global EdTech company supporting learners and educators across more than 100 countries. Our products serve nearly 16 million digital users in the Higher Education, School, Work, and English Language Learning markets. We have built a learning ecosystem that links education to employment, combining trusted content, AI-powered insights, and scalable digital platforms to enhance learning outcomes. Notice: Please be aware of an increase in targeted recruitment scams claiming to offer jobs with Cengage Group. Rest assured, Cengage conducts live interviews via in-person meetings, phone calls, and video calls prior to extending job offers. Always verify that communications come from an @cengage.com email address. #J-18808-Ljbffr Broughton Group