Business Development Manager

Business Development Manager
Full Time
NYC (Onsite)


Our client is seeking a driven and entrepreneurial Business Development Manager to support and accelerate the growth of a Ready-to-Drink beverage platform, throughout the Greater New York market.


This role will focus on driving execution at both the distributor and retail level while serving as a key connection point between the product, distribution partners, retailers, and internal leadership teams. The Business Development Manager will play a critical role in expanding distribution, increasing brand visibility, and driving profitable sales growth across the Greater New York territory.


The ideal candidate is highly organized, proactive, and energized by building an innovative brand within a fast-paced startup environment. This individual should be comfortable working independently, managing multiple priorities, and adapting quickly to evolving business needs while maintaining a strong focus on execution and results.


We are looking for a self-starter with a challenger-brand mentality who thrives in the field, builds strong relationships, and brings passion and urgency to every market visit.


GENERAL RESPONSIBILITIES

• Drive sales growth and execution throughout the assigned Greater New York territory
• Build profitable volume through expanded distribution, merchandising excellence, and strong promotional execution
• Conduct route rides, crew drives, distributor market visits, and conduct influential accounts calls to strengthen retail execution and identify growth opportunities
• Secure new points of distribution, displays, secondary placements, cold box opportunities, and incremental shelf space
• Educate, motivate, and support distributor sales teams through scheduled trainings and regular market engagement
• Ensure flawless execution of promotional programs, including displays, planogram compliance, point-of-sale placement, and feature activity
• Analyze market trends, competitive activity, and sales performance to identify opportunities and recommend strategic actions
• Collaborate cross-functionally with marketing and leadership teams to support launches, demos, sampling initiatives, and local market activations
• Communicate market opportunities, execution updates, and challenges clearly and consistently to internal stakeholders
• Continuously prioritize territory focus based on retailer initiatives, seasonal opportunities, promotional calendars, and new product launches
• Represent the product and organization with professionalism, energy, and a growth-oriented mindset in the marketplace

QUALIFICATIONS

• 2+ years of experience in beverage, Client, food service, or consumer packaged goods sales
• Experience working with distributors, retailers, and/or DSD environments strongly preferred
• Strong relationship-building and communication skills
• Highly motivated self-starter with excellent organizational and time management abilities
• Ability to work independently and manage multiple priorities in a fast-paced environment
• Entrepreneurial mindset with the flexibility to adapt quickly to changing business priorities
• Proficiency in Microsoft Office Suite and basic sales reporting tools
• Valid driver's license, reliable transportation, and valid auto insurance required
• Ability to lift, push, or pull up to 50 lbs
• Willingness to travel throughout the Greater New York territory

WORK ENVIRONMENT

• Based in the greater New York area; Manhattan or Brooklyn preferred
• Daily Travel throughout the Great New York City market

Adam Planica
Technology Recruiter
PRI Technology
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