Channel Marketing Manager

Channel Marketing Manager

AVANT is a platform for IT decision-making and the nation's premier distributor for next-generation technologies. AVANT provides unique value to its extensive network of Trusted Advisors with original research, channel sales assistance, training, and tools to guide decision-making around IT services that promote business growth. From complex cloud designs to global wide-area network deployments to the latest in security services, AVANT sets the industry standard in enabling its partners and clients to make intelligent, data-driven decisions about services, technology and cost-effective communications.

Employees located in the Greater Chicagoland Area or Dallas/Frisco area are currently expected to work from the office 1 day per week; however, this is subject to change.

Role Overview

The Channel Marketing Manager plays a critical role in enabling AVANT's growth by equipping Trusted Advisors and internal sales teams with the messaging, tools, and insights needed to win complex, high value technology decisions. This role is responsible for translating AVANT's platform capabilities, partner ecosystem, and market intelligence into compelling go-to-market strategies and sales opportunities.

Working closely with sales leaders and channel managers as well as content, digital, and creative marketing peers, the Channel Marketing Manager connects strategy to execution, ensuring AVANT's differentiated value is clearly articulated, consistently delivered, and measurable in impact across the ecosystem.

Key Responsibilities

Go-to-Market Strategy

· Define and oversee execution of B2B go-to-market strategies that support AVANT's Trusted Advisor model, partner success, and revenue growth.

· Develop GTM playbooks that align messaging, positioning, packaging, and use cases across AVANT's portfolio of next generation technology solutions.

· Support sales and channel teams with structured frameworks and collateral that reinforce AVANT's role as a strategic advisor, not just a distributor.

Sales Content & Collateral

· Lead the development and ongoing optimization of sales assets that help acquire, educate, retain and grow the AVANT Trusted Advisor community.

· Own management of brand campaigns that amplify our value proposition to Trusted Advisors and the channel overall, ensuring they are far-reaching and impactful.

· Lead the creation of concise, high-impact marketing assets that simplify complex technology narratives and accelerate decision confidence.

Content Strategy, Thought Leadership & Education

· Develop campaigns, content themes, narratives, and thought leadership that reinforce AVANT's position as an industry leader.

· Partner with stakeholders to translate data, insights, and capabilities into customer-ready stories and education assets.

· Constantly stay ahead of industry trends, identifying opportunities to turn these into thought-leadership content and/or messaging that can be woven into marketing outreach channels.

· Support client and internal sales team education across the lifecycle through collaborating on the development of guides, testimonials, training content, and other resources.

· Consistently refresh and refine onboarding and messaging collateral for sales teams.

Targeting, Insights & Performance Optimization

· Collaborate with sales and marketing leadership to define and refine ideal customer profiles to guide targeted GTM efforts.

· Work cross-functionally with sales, analytics, creative, content, and digital team members to ensure alignment and speed to market.

· Track adoption and performance of marketing and brand tools and content, delivering insights that inform continuous improvement and most effective distribution channels.

· Use data, feedback loops, and attribution intelligence to optimize messaging, content effectiveness, segmentation, and sales impact.

Requirements

· Bachelor's degree in Marketing, Business, or related field; equivalent experience considered.

· 7+ years of experience in B2B marketing and go-to-market strategy, ideally within the technology ecosystem.

· Proven experience supporting complex sales cycles and sales-driven organizations.

· Deep understanding of lifecycle & segmentation marketing and consultative selling motions.

· Well-versed in campaign development and brand amplification.

· Strong ability to translate complex, technical offerings into clear, compelling, targeted materials that enforce the AVANT value narrative.

· Exceptional communication, collaboration, and project management skills.

What Success Looks Like

· Trusted Advisors and sales teams consistently use AVANT's tools and content to guide customer decisions with confidence.

· Go-to-market strategies clearly differentiate AVANT in the market and support scalable growth.

· Sales materials effectively simplify complexity and increase deal velocity.

· Marketing and sales alignment results in measurable improvements in engagement, adoption, and pipeline impact.

· AVANT's expertise, insights, and tools are clearly reflected in every client and partner interaction.

· Campaigns are structured to create engagement and amplify AVANT's differentiated value and industry leadership.

· Consistent collaboration with team members, contributing to a culture of learning, accountability, and innovation.

Ideal Candidate Profile

The ideal candidate is a strategic B2B marketer who thrives in complex, consultative environments. They are energized by enabling others to succeed, comfortable bridging strategy and execution, and skilled at turning data, platforms, trends and insights into compelling sales stories. They are well-versed in both full-funnel campaign development and segmented audience outreach.

They bring a strong point of view on best practices for sales-focused collateral and thought-leadership, a passion for technology and education, a constant drive to promote the brand, and a collaborative mindset that fits AVANT's culture—always focused on helping Trusted Advisors win more, faster, and better.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Commuter Benefits
• 401K Match
• Unlimited PTO
• Generous Parental Leave

The information contained in this job description is intended to convey information about the essential functions and requirements of the position. It is not an exhaustive list of the skills, efforts, duties, responsibilities or working conditions associated with the opportunity. In addition, the employee should be able to communicate effectively and in a constructive manner with management, peers and coworkers.