Marketing Field Event Coordinator

Marketing Field Event Coordinator


JOB TITLE: Marketing Field Event Coordinator


EMPLOYER: Transylvania Concrete Coatings


DEPARTMENT: Office


REPORTS TO: Sales & Business Development Manager


EFFECTIVE DATE: March 2024.


SUMMARY: Manage and execute field event marketing initiatives with a team in lead generation best practices for our office to exceed booked, issued, and sale's targets. This will be achieved through event participation/sponsorship, partnerships, community outreach, related programs, and other outside networking. Will hire, train, create, and develop a Marketing Team to build brand awareness to generate sales leads in the local market through our partnerships.


DUTIES AND RESPONSIBILITIES:

• Develop and drive marketing initiatives to generate sales leads for sales representatives to follow up
• Recruit, Hire, Train, and develop an event marketing team and create accountability through established Marketer goals and KPIs
• Identify, schedule, and plan for the team of Marketers in assigned territories and events
• Responsible for budgeting and staffing within our affiliates
• Responsible for creating, ordering, and budgeting for all collateral inventory
• Responsible to work closely with the Sales Manager and their team to develop goals, develop KPI's, brainstorm events, and collaborate on data from events
• Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market
• Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization
• Track and report metrics to evaluate performance and ROI of our partnerships and events
• Responsible for meeting and exceeding lead/sales quotas by executing field event coordination, scheduling/managing team, and working top tier weekly events established KPIs
• Execute and manage onsite lead generation activities weekly in event participation
• Attend home shows, fairs, festivals, events, etc.... educating customers and scheduling appointments
• Develop localized partnerships to allow onsite staffed display for lead generation/sales activity
• Optimize and leverage potential localized community entities with regional manager to create and implement event related sponsorship programs with onsite exhibitor presence
• Manage event tools, resources, and materials for event coordination, set up, tear down, and inventory
• Perform indoor work in a climate-controlled environment and outside work in varying temperatures and climates
• Perform other duties as assigned by supervisor/manager

• High School diploma or GED
• 2+ years' experience of successful lead generation and management positions in direct-to-consumer industries
• Strong recruiting and training skills
• Experience with budgeting and planning
• Experience and proven success in lead generation.
• Excellent verbal and written communication skills are required for communicating with internal and external parties in a manner that is both articulate and professional
• Ability to communicate effectively, to recognize, understand, and manage one's own emotions as well as others, and foster positive working relationships across all levels of the organization
• Self-starter with ability to manage and develop others in fast paced environments
• Ability to handle multiple priorities at one time
• Strong planning and organizational skills, including attention to detail
• Knowledge of current best practices and new strategies for field marketing
• Proficiency using Microsoft Office 365 (Outlook, Word, Excel, PowerPoint, Teams)
• Proficiency working with CRM's, desired Market Sharpe
• Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without "dropping the ball"
• Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a "roll up your sleeves" and "today not tomorrow" mentality
• Detail-oriented and can focus on the task at hand finding the most efficient and effective pathway to completion
• Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection
• Holding oneself responsible and being self-driven in accomplishing business goals, adhering to policies and being responsible for one's own actions, performance, and decisions
• Travel within the assigned territory as needed
• Evening and weekend availability/working nontraditional business hours
• Valid Driver's license with reliable and suitable transportation with ability to transport marketing materials and display to/from scheduled events.
• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)

• Experience in lead generation for residential home improvement industry.
• Leadership or supervisory experience in event marketing, retail, construction field, or home improvement industry.

• Problem Solving - Identifies and attempts to resolve problems in a timely manner; Works well in group problem solving situations.
• Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Participates in meetings.
• Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit.
• Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values.
• Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Accepts responsibility for own actions.
• Quality - Demonstrates accuracy and thoroughness; Monitors own work to ensure quality.
• Adaptability - Adapts to changes in the work environment; Able to deal with frequent change, delays, or unexpected events.
• Attendance/Punctuality - Is consistently at work and on time; Arrives at meetings and appointments on time.
• Dependability - Follows instructions, responds to management direction; Commits to long hours of work when necessary to reach goals.

• Lift/Move/Carry up to 50 pounds occasionally, up to 25 pounds frequently, and negligible amount consistently within perimeters of position responsibility.
• Continually required to sit.
• Continually required to talk or hear.
• Frequently required to utilize hand and finger dexterity.

• Continually utilize visual acuity to read technical information, and/or use a keyboard.
• Continually required to spend many hours on computer.