Social Media and Influencer Relations Associate

Role Description

As our Social Media and Influencer Relations Associate, you'll help shape how Grafana Labs shows up across social media, executive thought leadership, and the technical creator community. You'll partner closely with various teams to create engaging content, grow our influencer program, support executive social, and build AI-assisted workflows that help our team work smarter.

What You’ll Be Doing

• Support and evolve the company’s influencer relations and content creator program, including strategy, recruitment, onboarding, budgeting, relationship management, and reporting.
• Develop social media plans for spokespeople, helping translate industry trends, product narratives, and leadership perspectives into thoughtful social content.
• Draft, edit, and publish leaders’ social content across channels such as LinkedIn and X.
• Assist the Sr. Social Media Manager in managing the employee advocacy program to amplify key messages through our Grafanistas.
• Build and optimize AI-assisted workflows to support content development, campaign planning, and stakeholder collaboration, while maintaining strong human judgment and editorial oversight.
• Partner cross-functionally with social, PR, community, product marketing, events, and developer relations to identify creator opportunities and integrate influencer efforts, executive social media programs, and employee advocacy into broader campaigns.
• Support the Sr. Social Media Manager with social content creation and adaptation across Grafana Labs’ social channels — short-form video and campaign toolkits.
• Help manage, schedule, and publish Grafana Labs’ award-winning Big Tent podcast.
• Support internal communications coordination, helping to amplify team achievements and corporate milestones through appropriate internal channels.
• Serve as a flexible partner on high-priority PR moments, providing additional support where needed across planning, writing, coordination, amplification, and analysis.
• Provide on-site support at company and industry events, including staffing executive and customer interviews.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 4 years of marketing experience, preferably in social media marketing or public relations at a fast-growing start-up.
• Proven experience building AI workflows using tools such as Claude Code to enhance brainstorming and optimize processes.
• Excellent written and verbal communication abilities and strong interpersonal skills.
• Willingness to travel (~20%) globally.
• Proficiency in Sprout Social, Brandwatch, BusinessWire (or similar tools).
• Minimum 2 years of video-editing experience with tools like Descript, Premiere (or similar).
• Ability to work independently and as part of a globally distributed team in a fast-paced environment.
• Willingness to learn and adapt to new marketing trends and technologies.
• Proven track record of developing high-impact influencer campaigns.

Compensation & Rewards

• In the United States, the base compensation range for this role is $88,000 - $106,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process.
• Benefits include equity, and other benefits listed on our careers page.

Why You’ll Thrive at Grafana Labs

• 100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.
• Scaling Organization - Tackle meaningful work in a high-growth, ever-evolving environment.
• Transparent Communication - Expect open decision-making and regular company-wide updates.
• Innovation-Driven - Autonomy and support to ship great work and try new things.
• Open Source Roots - Built on community-driven values that shape how we work.
• Empowered Teams - High trust, low ego culture that values outcomes over optics.
• Career Growth Pathways - Defined opportunities to grow and develop your career.
• Approachable Leadership - Transparent execs who are involved, visible, and human.
• Passionate People - Join a team of smart, supportive folks who care deeply about what they do.
• In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.
• Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect.

Equal Opportunity Employer

Grafana Labs is an equal opportunities employer. We welcome applications from everyone regardless of race, colour, nationality, origin, caste, sex, gender reassignment identity or expression, sexual orientation, age, religion or belief, disability, veteran status, genetic information, pregnancy, maternity, marital, family or carer status, or any other characteristic which is protected by local law. We believe that equality and diversity build a strong organisation, and we work hard to ensure that is the foundation of our organisation as we grow.