Director, FSOP Digital Enablement & Activation

Job Description Summary: Role Overview:The Director, Digital Enablement & Activation will play a critical role in scaling Coca-Cola’s digital foodservice capabilities across North America by translating strategy into clear, actionable execution for customer teams and external partners. This is an execution-oriented leadership role designed to accelerate customer adoption, activation quality, and scalable growth impact. A significant responsibility of this role will also include leading executional coordination for third-party digital campaigns - serving as a key connector between Coca-Cola’s digital capabilities organization, platform partnership teams, and customer activation efforts. This role will help ensure strategic priorities are translated into effective market execution through better alignment, clearer processes, and scalable enablement resources. The position will serve as a critical bridge across customer teams, digital partnerships, commercial strategy, and external industry engagement - helping strengthen organizational capability while improving activation speed, consistency, and effectiveness.Key Responsibilities:Develop and deliver scalable tools, resources, playbooks, and training materials that enable customer teams to activate digital capabilitiesCreate clear communication frameworks that simplify digital strategy and translate priorities into actionable execution guidancePartner closely with digital partnerships, customer teams, and marketing stakeholders to ensure alignment between strategy and activationLead coordination and execution support for third-party digital campaigns across key platforms and customersServe as the connective link between Coca-Cola’s digital capabilities organization and activation teams to improve execution and scalabilityIdentify capability gaps across customer teams and design enablement approaches that accelerate adoption and execution consistencySupport external engagement and industry enablement efforts in partnership with PACS and industry leadership teamsHelp elevate Coca-Cola’s digital foodservice narrative through selective industry forums, partnerships, and customer ecosystem engagementTranslate emerging digital trends and capabilities into practical use cases and scalable business applicationsSupport development of standardized operating models, activation workflows, and best practices that improve organizational effectivenessQualifications:7–10+ years of experience across digital marketing, customer enablement, commercial capability, foodservice marketing, or related fieldsStrong understanding of digital marketing ecosystems, customer activation, and commercial executionExperience building training programs, capability frameworks, or scalable enablement resourcesAbility to manage cross-functional projects across matrixed organizationsStrong communication and stakeholder management skillsExperience coordinating campaigns or activation programs across internal and external partnersAbility to translate strategy into practical executionIndustry engagement or thought leadership experience preferred, though not required as primary expertiseLeadership Expectations:Practical and execution-orientedStrong collaborator and connectorSimplifies complexity into actionable guidanceCustomer-centric and commercially focusedHighly organized and operationally effectiveBalances strategic thinking with hands-on execution supportSuccess Measures:Increased customer team adoption of digital tools and capabilitiesImproved consistency and quality of digital activation executionFaster activation timelines and operational alignment across teamsStronger connectivity between digital strategy and customer executionSuccessful delivery and coordination of third-party campaignsExpanded utilization of training resources and enablement programsPositive external engagement and industry visibility outcomesThe Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.Skills:Capability Development, Change Management for AI Adoption, Change Management Initiatives, Color Coordination, Commercial Marketing, Customer Activation, Data-Driven Decision Making, Digital Engagement Strategy, Digital Marketing Platforms, Digital Marketing Strategies, Digital Marketing Technology, Operating Effectiveness, Operational Design, Partnership Management, Platform Operations, Program Execution, Project Leadership, Stakeholder Communications, Stakeholder Management, Workflow DesignPay Range:United States of America: 169,000 USD - 200,000 USDBase pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.Annual Incentive Reference Value Percentage:30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.Location(s):United States of AmericaCity/Cities:AtlantaTravel Required:00% - 25%Relocation Provided:NoJob Posting End Date:September 1, 2026Our Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.SummaryLocation: US - GA - Atlanta; US - CA - Irvine; US - TX - PlanoType: Full time