Fractional Head of Growth (Demand Generation Focus)

Job Description

Job Description

This is a remote position.

Position Overview

We are seeking a Fractional Head of Growth to take immediate ownership of lead generation and pipeline growth.

You will be responsible for deciding what channels to focus on, building execution plans, and holding the team accountable for output and results.

This role is ideal for a growth operator who has personally scaled lead generation and can quickly implement systems that produce results.

Primary Objective (First 90 Days)

• Increase total weekly inbound leads by 30-50% (from approx 160/wk to 210-240/wk), with measurable growth driven by scalable channels (for ex Google Search, referral partnerships, etc)
  
• Establish 2–3 reliable, scalable lead generation channels
  
• Implement a weekly reporting system tied to leads, conversions, and cost per leadFF

First 30 Days Expectations

• Identify and validate true lead sources (eliminate “unknown” attribution)
  
• Launch or significantly expand at least one scalable acquisition channel (Google Search or equivalent)
  
• ncrease total weekly leads by a minimum of 15–20%
  
• Present a clear 60-day execution roadmap with channel focus and expected outputs

Key Responsibilities
Demand Generation Leadership (Core Focus)

• Own and drive all lead generation efforts across the organization
  
• Identify and prioritize 2–3 high-impact acquisition channels (e.g., paid search, referral partnerships, SEO)
  
• Develop clear execution plans for each channel and direct the team to implement
  
• Rapidly test, launch, and iterate campaigns with a bias toward speed over perfection
  

Team Leadership & Execution Management

• Direct and manage the existing marketing team (digital marketing + business development)
  
• Translate strategy into weekly execution plans with clear deliverables
  
• Hold team members accountable for output, timelines, and performance
  Provide coaching and structure to improve team effectiveness
  

Performance Tracking & Accountability

• Implement and maintain a simple, transparent KPI dashboard
  
• Use data to reallocate effort toward highest-performing channels
  

What This Role Is NOT

• Not a branding-only or long-term strategy role
  
• Not expected to perform routine execution tasks, but should be willing to step in selectively to unblock progress or accelerate results
  
• Not responsible for expanding into multiple channels simultaneously — focus and prioritization are required
  

Required Experience

• Demonstrated experience personally driving measurable increases in lead volume (not just managing teams or analyzing performance)
  
• Experience scaling at least one primary acquisition channel (e.g., paid search, referrals, SEO) from low baseline to consistent output
  
• Experience operating in resource-constrained environments (small teams, limited budgets)
  
• Strong understanding of performance marketing and/or referral-based growth
  Ability to quickly diagnose problems and implement practical solutions
  

Engagement Details

• Fractional role (approximately 10–15 hours per week)
  
• Monthly budget: $2500 - $3000
  
• Initial term: 90 days, with extension based on performance