Community Liaison - Home Health

Community Liaison - Home Health Company: GrandCare Health Services Coverage Area: Orange County Pay: $80,000-$95,000/annual plus incentive Experience: Health care marketing management in home health care operations About Us GrandCare Health Services is a leader in post-surgical rehab, delivering expert, compassionate care in the comfort of patients’ homes. We specialize in orthopedic rehabilitation, home health physical therapy, and neuro rehab, proudly serving Southern California with a commitment to dignity, respect, and patient well-being. Join a close-knit team focused on patient outcomes, patient satisfaction, and professional growth. Our clinicians specialize in orthopedics, neurology, and pain management, supported by tools and independence to help you thrive. JOB SUMMARY The Community Liaison is responsible for establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers. DUTIES & RESPONSIBILITIES The Community Liaison develops and maintains relationships with physicians, discharge planners, case managers, social workers, and other health care professionals who utilize home care services by regularly scheduling and conducting visits to those referral sources in order to assist in identifying those patients who may be appropriate for home health services thereby increasing the number of clients served by the agency/market. Maintain current knowledge of agency/market trends, coverage criteria, and industry changes to ensure compliance with required regulations. Represent the agency at health fairs, mall shows, other community service functions, and participates in civic and/or community committees as requested. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections. Works with the Director of Operations to establish marketing techniques. Employs marketing and promotional initiatives to achieve budgetary volume projections. Establishes and maintains positive working relationships with current and potential referral and payer sources. Builds and monitors community, customer, and payer and patient perceptions of home health as a high quality provider of services. Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs. Maintains comprehensive working knowledge of the home health markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by the home health agency. Monitors and reports cost effectiveness of marketing efforts. The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the Community Liaison. The employee may be requested to perform job-related tasks other than those stated in this description. JOB REQUIREMENTS Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required. Health care marketing management in home health care operations. Ability to market aggressively and deal tactfully with customers and the community. Knowledge of corporate business management. Demonstrates good communications skills, negotiation skills, and public relations skills. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities. Why GrandCare? We’re part of the Cornerstone Group, with 75 agencies nationwide, but operate as a local team. Our culture is built on CAPLICO values: Celebration Accountability Passion for Learning Love One Another Intelligent Risk Taking Customer Second Ownership Apply today and join a team that’s redefining post-surgical care in Southern California! The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at GrandCare is a physician-trusted leader in post-surgical rehabilitation delivered in the comfort of your own home. We are recognized by the Centers for Medicare and Medicaid Services as a 5-STAR agency, placing us in the top 10% nationally. Our experienced clinicians work closely with your physician to develop a personalized plan of care specific to your needs. Our tailored, concierge approach is proven to promote faster healing, reduce stress and anxiety, and get you moving again. We are an equal opportunity employer committed to ensuring that all conditions and privileges of employment, including recruitment, hiring, evaluation, transfer, promotion, discipline, determination of compensation and/or benefits, and termination of employment, for all job classifications, are based on qualifications and work record. No employment decision is made, nor do we discriminate, on the basis of race, color, religion, creed, sex/pregnancy, sexual orientation, gender identity, gender expression, age, national origin, ancestry, citizenship, veteran status, or disability.