Business Intelligence Lead, Performance Marketing

Role Description

Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners.

You'll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance, and challenge the team with insights they aren't currently seeing. This is NOT a role for someone who wants to build dashboards and hand them off, it's for someone who cares deeply about whether the work they build gets used, understood, and acted on.

Outcomes (Performance Expectations)

• 30 Days in: Actively engaged with stakeholders to audit what reporting the team is consuming and why, i.e. identifying discrepancies, redundancies, and inconsistencies across existing dashboards and beginning to develop a roadmap to standardize reporting across your verticals.
• 60 Days in: Bridging business context and data understanding by being able to articulate how assigned verticals make money and what the key performance levers are. Actively improving dashboard standardization while executing on ad hoc requests with accuracy and business context.
• 90 Days in: Dashboard standardization is in execution and a clear roadmap exists for how trusted data sources will be developed to improve the efficiency of data consumption. LookML structure is understood well enough to begin making changes with full awareness of downstream impacts. Working relationships with Yield, Paid Media, and Account Management are established.
• 6 Months in: Trust is built with the business team through education, best practices, and a standardized reporting suite that enables confident self-service analytics. Proactive retrospective analyses are being delivered across experiments, creatives, offers, seasonality, and CAC performance. Strong understanding of the full funnel metrics that support each team.
• Year 1: Trusted technical owner for assigned verticals end-to-end, from raw data ingestion through final dashboard. Reporting standardization is complete, retrospective analysis is a consistent output, and the business team views you as a go-to analytical partner who recommends action, not just reports findings.

Qualifications

• Expert SQL & Comfortable with Unstructured Complex Data: Extracts accurate insights from raw, unstructured data without relying on clean models.
• Reporting Ownership & Data Literacy: Builds, standardizes, drives adoption, and leaves teams more data-literate.
• Performance Marketing Optimization: Connects data directly to levers that move the business, i.e. campaign performance, conversion rates, or revenue per session.
• Advanced LookML Development (or equivalent in Power BI / Tableau): Architects complex models with full understanding of downstream impacts.
• Curiosity & Business Depth: Asks questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder.

Requirements

• Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing.
• Experience owning reporting end-to-end, from pipeline to dashboard.
• Ability to work with messy, complex, third-party data.
• Experience partnering closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that actually moved the business.

Benefits

• Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.
• Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.
• Performance-driven company, meaning future increases will be based on company and personal performance, not annual cost of living adjustments.

Company Description

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.