Marketing Specialist

Job Description

Job Description

Description

TargetPath represents client brands being sold through mass-market & specialty retail, online, and reseller channels (B2B and B2C). Working with the Marketing team and external vendors, you will support demand generation, sell-through, and marketing for our clients to help them accelerate their time to market, enter new channels, and increase their revenue. This role balances strategy and execution (channel partner support, collateral, online, direct and sell-through marketing, tradeshows & events).

• The Position: In-Person/In-Office (not remote)
• Our Office: 9375 SW Commerce Circle, Suite A7, Wilsonville, OR 97070

Your Schedule:

• Full Time (40hrs/Wk)
• Mon-Fri from 8:00am to 5:00pm

Your Language Skills:

• English (Highly Proficient Written & Verbal)

Your Manager:

• Jen (Director, Channel Marketing)

TargetPath's Core Values:

• Integrity
• Innovation
• Expertise
• Empowerment
• Partnership
• Passion

Channel Partner Support

• New product launch: Develop/maintain selling tools, audit product sheets, communicate launch 
• Merchandising: Execution of merch plan, maximize brand exposure, develop in-store POP displays (source/schedule) 
• Create campaigns with a measurable call to action 
• Create materials: Sales resources (custom presentations, sales collateral, launch and product assets) or materials used on display in retail stores 
• Create internal trackers per channel or partner

Collateral:

• Manage collateral and SWAG

Events & Shows

• Pre-event support: preparing event orders, literature, SWAG & kits, and logistics

  Web & Online

• Email campaigns, product launches, keyword-based search advertising and social media 
• Asset toolkit build-outs (web pages) and product listing optimization (detail pages)

Social Media:

• Strategy recommendations, social calendars, social posts, and managing responses

Preferred:

• Ability and willingness to travel (Up to 25%)

Required:

• Bachelor’s Degree: Marketing, Communications, or equivalent
• +2yrs as Marketing Specialist or... 
• +5yrs as Marketing Coordinator (channel/retail, brand or MarCom)
• Experience working with external parties (vendors, resellers, end users)

Desirable Experience:

• Platforms: Google Analytics, Facebook Business Manager 
• Software: PhotoShop, Illustrator, InDesign and Final Cut
• Digital: Social media, email, and marketing automation
• Retail/Sales Floor: CE, Fashion or Consumer Goods

• End-of-Year Discretionary Bonus
• Real Healthcare: Medical/Dental/Vision w/ 75% Paid
• 401k w/ 3% Contribution (TargetPath pays this even if you don't contribute!)
• Other Benefits: LTD, Life, AD&D
• 15 Days PTO
• 13 Paid Holidays
• Team Outings
• Company Season Tickets to Local Sports Teams
• Well-behaved dogs allowed in office!