Chief Revenue Officer / Head of Go-To-Market - Digital Assets

Chief Revenue Officer / Head of Go-To-Market - Digital Assets

New York City preferred

Base + Commission + Meaningful Equity

Build the U.S. GTM engine. Open the institutional market. Build the team.

The Opportunity

Our client is a fast-growing digital asset infrastructure business building the technology that allows exchanges, brokers, fintechs and financial institutions to offer trading, payments and digital asset products without taking on the complexity of operating across multiple blockchains.

As the business expands in the U.S., we're looking for a senior commercial leader to build the go-to-market function from the ground up.

This is a genuine player-coach leadership role . You'll own the U.S. revenue strategy, but you'll also be expected to personally open doors, build institutional relationships and close meaningful business.

As traction builds, you'll recruit and lead the sales organisation around you.

The Role

You'll take ownership of the U.S. commercial strategy, including:

• Build and execute the U.S. GTM and revenue strategy


• Establish relationships across exchanges, brokers, fintechs and institutional digital asset businesses


• Personally develop pipeline and land strategic institutional clients


• Sell API-driven digital asset infrastructure and execution solutions


• Identify and develop strategic partnerships across digital assets and financial markets


• Build the sales organisation as revenue scales


• Establish the sales process, pipeline structure, KPIs and compensation model


• Work closely with the leadership team on positioning, pricing, market strategy and expansion


• Help define how the business approaches and wins the institutional market

About You

We're looking for a proven commercial operator, not someone who simply manages an existing sales organisation.

• A strong track record selling into institutional crypto, digital assets or financial markets


• An established network across exchanges, brokers, fintechs and institutional digital asset businesses


• Evidence of personally winning significant institutional clients and generating revenue


• Experience building and leading sales teams


• Strong understanding of digital asset trading, execution, stablecoins and/or crypto infrastructure


• The ability to move seamlessly between high-level GTM strategy and hands-on selling


• A builder mentality - comfortable creating the strategy, process and team rather than inheriting them


• The credibility and commercial presence to operate with senior institutional decision-makers

The Ideal Candidate

The strongest candidate will have a story that sounds something like:
\"I joined when the commercial organisation was small, built the relationships and pipeline, landed the key clients, hired the team and materially grew revenue.\"

This isn't a role for someone looking to inherit a large team and established pipeline.

It's an opportunity to build something significant in the U.S. digital asset market.

If you're a senior crypto or financial markets sales leader who wants genuine ownership, meaningful equity and the opportunity to shape the commercial future of a high-growth business, we'd like to hear from you.