Director of Sales

About LakeHouse Senior Living LakeHouse Senior Living operates care and lifestyle-focused Independent Living, Assisted Living and Memory Care communities across five states, serving thousands of residents and families. Guided by our Pillars of Excellence, LakeHouse fosters a culture of connection, authenticity, and purpose where residents feel at home and Team Members feel inspired to learn, grow, and lead. Position Summary The Director of Sales (DOS) manages the sales operations of the community. The focus of the DOS is connecting with prospective residents through multi‑communication platforms to inspire them to move into the community. The DOS connects with new inquiries and existing inquiries to convert leads into resident move‑ins and achieve occupancy targets. Utilizing industry trends and knowledge of local competitors, the DOS creates successful sales tactics. Success is measured by sales conversions, revenue optimization, move‑ins, and average daily occupancy. Responsibilities Sales Interact with all leads provided through multiple channels—including advertising, public relations, referral, or personal contact—and convert those leads into residents using professional selling skills and the Sales Playbook. Build customer‑focused relationships by advancing the lead through the sales process and gaining commitment. Execute all facets of the Sales Playbook (Sales System) including discovery, objection handling, and closing techniques to achieve budgeted occupancy and net revenue. Manage sales tracking reports, provide daily updates, and convey all activities to the Executive Director. Conduct weekly strategy and advisory meetings with the Executive Director. Communicate sales results to key stakeholders at least weekly. Conduct on‑site walkthroughs of the community to ensure the tour path and model rooms are ready. Plan and execute local sales events to generate and convert leads. Pull management reports on sales activities, leads, move‑ins, conversions, and critical success factors. Track leads, keeping accurate records on all prospects and sales activities using a CRM. Collaborate with the Executive Director and marketing teams in developing tactics to achieve lead goals. Market Conditions Conduct quarterly competitive market research, including established and new/upcoming communities, product ranking, and analysis, and report data into the competitive market analysis tool. Prepare general market analysis and develop methodologies for tracking prospective residents and referral sources. Identify competitive opportunities and threats and present strategic alternatives to the Executive Director and Regional Sales Leadership. Demonstrate a strong understanding of the senior living industry and local market conditions. Revenue Optimization Strive to meet predetermined monthly sales goals. Determine which revenue drivers to utilize—pricing, incentives, inventory management—to optimize net revenue and achieve budget. Use selling skills with prospective residents to achieve everyday revenue optimization. Analyze and interpret sales metrics to recommend operational improvements that boost community NOI. Provide expert advice to prospective residents and internal/external partners. External Business Development Identify and develop an effective network of non‑paid referral sources to generate leads and move‑ins. Plan and execute monthly presentations to professional referral sources. Lead monthly referral development meetings with the Executive Director and executive team to expand the referral network. Document all networking and referral sources in the CRM. Resident Move‑In Process Review and facilitate the Move‑In Packet with the resident and/or family. Facilitate and coordinate the Resident Assessment with the clinical team. Oversee and manage the move‑in process to ensure a smooth transition into the community. Ensure all state‑mandated paperwork and forms are completed on or before the move‑in date. Coordinate with the Executive Director, Board of Managers, and Director of Housekeeping to prepare administrative files per state regulations, ensuring a timely lease signing. Leadership and Development Stay abreast of professional development through reading, conferences, and training sessions. Act professionally and honestly in representing the community’s senior living concept. Actively participate in all community leadership meetings and functions. Perform other duties as assigned. Qualifications Bachelor’s degree in marketing, business, public relations, or a related field preferred. Two years of marketing/sales experience in a senior living setting preferred. Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint). Experience working with sales CRM systems and tracking leads and sales activities. Commission Summary LakeHouse Senior Living is a performance‑driven organization, and the Director of Sales role rewards strategic thinking, strong leadership, and consistent census growth. Base Compensation A competitive base salary that provides stability while you lead the sales strategy, develop your team, and drive occupancy across the community. Incentive & Commission Structure This is a true pay‑for‑performance role. Commission and bonus opportunities are uncapped, allowing Directors of Sales to significantly increase earnings through strong sales execution, team performance, and sustained occupancy growth. Total Earning Potential High‑performing Directors of Sales regularly achieve more than $80,000 + in total annual compensation, with the opportunity to exceed this range based on results and consistency. Ideal Candidate Profile We’re seeking a driven sales leader who is competitive, goal‑oriented, and motivated by results. The ideal candidate takes ownership of performance, leads with accountability, and is energized by the opportunity to maximize earnings through success. Benefits You’ll Enjoy For eligible employees, the comprehensive benefits package includes competitive pay with early access to earned wages, flexible scheduling, health, dental, vision, life, and disability insurance, paid time off and holidays, a 401(k) with employer match, paid training and growth opportunities, uniforms (where applicable), and additional perks such as an Employee Assistance Program, volunteer time off, and wellness‑related benefits. Equal Opportunity Employer We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. EOE D/V Note to Applicants This job description outlines the general nature and level of responsibilities for this role and is not an exhaustive list of all duties. Qualified individuals with disabilities, as defined by the ADA, must be able to perform the essential job functions with or without reasonable accommodation, as determined on a case‑by‑case basis. Employment Code

JOB CODE: 1004459