Marketing Manager $95,000 - $145,000 per year

Marketing Manager

Commerce Casino is the world's largest card casino offering more than 200 tables. Established in 1983, the casino values its staff of over 2,500 employees and is proud to be known as "Where the World Comes to Play." Commerce Casino offers a comprehensive benefits package to include medical, dental, vision, life, flexible spending accounts, 401(k), vacation time, and much more!

The Marketing Manager is responsible for leading all marketing initiatives to drive business growth, enhance brand visibility, and ensure strategic alignment with organizational goals. This role supports all non-gaming departments, specifically but not limited to: Hotel, F&B, Events, Sales, Property Activations. The Manager also mentors the Marketing team, fosters cross-departmental collaboration, and delivers measurable results across diverse platforms.

Primary Job Functions

Strategic Marketing Leadership

• Develop and execute comprehensive marketing strategies, including media buys, ad placements, and integrated campaigns across multiple channels.
• Serve as the primary liaison for vendors, agencies, and external partners, fostering collaborative and effective working relationships.
• Lead non-gaming campaigns, including ideation, execution, and evaluation, ensuring alignment with brand and business objectives.
• Create and oversee the marketing plan, decks, and calendars, ensuring all deliverables are strategically aligned and on schedule.
• Manager social media sites for the property and keep up with trends

Content Distribution and Media Oversight

• Work with team and external partners to develop high quality content for various marketing channels including website, social media, email, newsletters and print materials
• Write and approve advertising copy for various media platforms, maintaining adherence to brand standards and regulatory compliance.
• Review, proof, and approve all marketing collateral (brochures, posters, digital displays, website content, etc.) before final submission.
• Collaborate with Marketing leaders to establish and evaluate metrics for success, refining strategies as needed.

Event and Campaign Management

• Oversee the planning, development and execution of marketing campaigns across various channels
• Monitor and analyze campaign performance metrics
• Manage marketing budgets ensuring financial goals are met

Team Leadership and Development

• Help develop the Marketing team, ensuring professional growth and high-performance standards.
• Assist other Marketing Managers in their absence while understanding their responsibilities for your own growth and development
• Promote a collaborative work environment while addressing and resolving team challenges.

Budget and Financial Oversight

• Oversee all aspects of the non-gaming Marketing budget, including forecasting, reconciliation, and tracking expenses.
• Use data driven insights to decide marketing strategies and decision making

Compliance and Record Management

• Ensure all marketing materials comply with regulatory standards and company policies.
• Maintain accurate files and records in accordance with organizational and legal requirements.
• Respond promptly and courteously to questions, complaints, or concerns on behalf of the Marketing team.

Collaboration and Communication

• Establish effective working relationships with all operating departments, clients, and business partners to align marketing efforts. Develop relationships with local agencies to attract nearby residents and regional travelers
• Implement integrated internal and external communication strategies to amplify the impact of campaigns and promotions.
• Collaborate with the Marketing leadership team to identify opportunities for sharing content and enhancing brand engagement.

Data Reporting and Analysis

• Create, manage, and modify reports that measure the success of ad/media campaigns, providing actionable recommendations for improvement.
• Continually analyze campaigns and event results to identify opportunities for growth and development.

Other Responsibilities

• Perform additional duties as assigned to support departmental and organizational goals.

The duties listed are not set forth for the purpose of limiting the assignment of work. They are not to be construed as a complete list of the many duties normally to be performed under a position title or those to be assigned and performed temporarily outside of an employee's normal line of work.

Qualifications

Education : Bachelor's degree in Marketing, Communications, or a related field.

Work Experience: Five (5) plus years of experience in marketing leadership roles, preferably in the hotel industry. Strong knowledge of advertising platforms, media channels, and PR strategies. Familiarity with content management systems and marketing analytics tools. Ability to oversee multiple projects simultaneously and deliver results under tight deadlines.

Key Competencies: Proven experience in marketing strategy, event planning, and project management. Exceptional leadership and communication skills with cross-functional teams. Proficiency in budget management and data-driven decision-making. Familiarity with advertising regulations and compliance standards. A passion for creativity and delivering exceptional guest experiences.

Must possess an ability to work with minimal supervision and make educated ethical decisions as necessary. Must be able to resolve conflicts and have effective communication skills with all levels of employees and be able to work effectively and collaboratively in a team environment. Must demonstrate an ability to work independently and to prepare detailed professional correspondence, memoranda, policies, procedures and regulations related to the employee's duties. A general knowledge of Windows-based computer operating systems is also required.

Scheduled Hours

Commerce Casino operates 24 hours, 7 days a week. Schedules may vary depending on business needs.