Marketing Performance Analyst

Role Description

The strategic and detail-oriented Marketing Performance Analyst is critical in helping us understand and improve the effectiveness of our marketing activities by providing deep insights into performance metrics, return on investment, and pipeline and revenue contribution. You’ll partner closely with our Revenue and Growth Marketing Leaders, Revenue Operations and Finance teams to surface actionable insights that inform our marketing strategy and investment decisions.

Responsibilities

• Build and Maintain Marketing Performance Dashboards:
  • Design, build, and manage comprehensive dashboards in tools like Tableau, Power BI, or Looker to visualize key metrics across the full marketing funnel.
  • Ensure dashboards are user-friendly, automated, and aligned with business goals for easy consumption by stakeholders across marketing, sales, and executive leadership.
  • Manage and update the core artifacts that the marketing leadership team use to run the business and report on performance to the rest of the go-to-customer organization.
• Analyze Marketing Funnel Performance:
  • Track and interpret key funnel metrics including lead volume, MQLs, SQLs, pipeline creation, opportunity velocity, and closed-won revenue.
  • Identify conversion bottlenecks and provide data-backed recommendations to improve funnel health and efficiency.
• Campaign and Channel Effectiveness Analysis:
  • Evaluate the performance of marketing campaigns across digital, events, email, partner, and ABM channels.
  • Analyze marketing spend effectiveness across channels, campaigns, and segments.
  • Work closely with field and global demand teams to align reporting and actionable insights with business goals.
• Marketing Attribution & ROI Measurement:
  • Support the implementation and refinement of attribution models (first-touch, last-touch, multi-touch, W-shaped, algorithmic) to measure the influence of marketing on pipeline and revenue.
  • Deliver insights that influence channel mix, investment strategies, and content planning.
• Forecasting and Planning Support:
  • Use historical data and predictive analytics to build models that forecast MQLs, pipeline generation, and marketing-sourced revenue.
  • Partner with finance and RevOps to support quarterly and annual planning processes with accurate, data-driven projections.

Qualifications

• Strong analytical skills and expertise with data analysis tools such as Excel, SQL, Tableau, Power BI, or Looker.
• Naturally inquisitive style, always searching for the why behind the numbers.
• Demonstrated ability to translate complex data into clear, actionable insights.
• Excellent communication and storytelling skills to present findings to both technical and non-technical audiences.
• Comfortable working in a fast-paced, results-oriented, cross-functional environment.

Requirements

• 2+ years of experience in a marketing analytics, marketing operations, or business intelligence role, ideally within a B2B SaaS environment.

Benefits

• Equity for all employees.
• Flexible time off and paid volunteer days.
• 401k match.
• Training and career development programs.
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services.
• Robust Employee Assistance Program (EAP) with mental health services.
• Fertility support and paid parental leave.