Performance Marketing Analyst

To support the marketing team, the full-time Performance Marketing Analyst will collect and analyze data from various channels, monitor campaign performance, and provide actionable insights, with a preference for candidates located in Buffalo, NY, though remote options may be available for those in NYC or Boston. Key responsibilities Collect, analyze, and interpret data from marketing channels to identify trends and insights Monitor and evaluate the performance of marketing campaigns and website traffic Provide regular reports and insights utilizing data visualizations and dashboards Required qualifications Bachelor's degree in marketing, business, statistics, economics, or a related field Minimum of 2-3 years of experience in a marketing or financial analyst role Experience with analytical and reporting tools, including Tableau and Google Analytics Deep knowledge of digital marketing across social, display, and programmatic platforms Strong knowledge of Microsoft Office Suite and data analysis techniques