Marketing Analyst/Manager T2
Netpace
Title: Marketing Programs Specialist
Location: Fully Remote (EST Hours)
Duration: 6+ months with probable extensions. Job Summary:
Role Responsibilities
Mindset & Competencies
Qualifications
Nice to Have:
Top skills and attitudes:
Location: Fully Remote (EST Hours)
Duration: 6+ months with probable extensions. Job Summary:
Role Responsibilities
- We're seeking a highly organized and driven Launch and Moments Marketing Programs Specialist to help shape Client's marketing future.
- In this role, you'll support the development of integrated highest priority product launch strategies, digital playbooks, and marketing programs that drive engagement and growth across key product launches.
- You'll collaborate closely with cross-functional teams, apply a data-driven and innovative mindset, and manage projects that connect marketing strategy to execution.
- The ideal candidate thrives in a dynamic environment, values collaboration, and is passionate about creating exceptional customer experiences that fuel brand impact and business results.
- Main areas of responsibility
- Support the planning and execution of global product launches with cross-functional and regional teams.
- Deliver integrated, data-driven marketing campaigns that connect event, digital, and post-launch experiences.
- Work with data and analytics teams to develop dashboards that enable us to develop insights and measure performance and improve marketing impact.
- Manage projects and timelines, ensuring milestones and deliverables stay on track.
- Help build and refine GTM playbooks, frameworks, and reporting dashboards.
- Support content, audience segmentation, and marketing automation to enhance targeting and personalization.
- Orchestrates and supports execution of our launch program strategy with cross-functional teams, to ensure channel teams, content teams, and functional experts can build aligned plans to achieve launch objectives
- Implements the LMM planning, and road mapping of integrated multi-channel launch campaigns
- Identify critical dependencies and inputs required from CMO, Digital, Field Marketing, and Sales to enable the launch program strategy and execution
- Coordinates integrated launch experiences [subway map journey] for optimized CX cohesion across channels, event platforms [drives connections strategy]
- Drives standardization through process, blueprints and launch playbooks across Client and launch workstreams
- Partners with content strategy, digital, product marketing, sales, partner, creative teams to create compelling messaging & content that highlights product features & benefits aligned to audience needs
- Supports and builds sustainable launch operations & processes, and manages relationships with external partners, agencies, and stakeholders to enhance launch experiences
- Monitors and reports on launch campaign performance
- Analyze and drive inclusion of market trends and consumer insights to inform launch campaign strategies and optimize performance for maximum impact [launch specific KPIs]
- Support the LMM Lead on Event Operations to ensure coordinated logistics for approved launch experiences
- Support the LMM Lead on business reviews to report on launch performance and impact against marketing metrics and required optimizations to achieve business targets
- Support LMM Lead in the development of recommendations and raising key decision points for Global Marketing and CMO leadership teams to align on plans for launch
- Support LMM Lead in ROB, integrated planning in alignment with our IM Programs, campaigns and program families.
Mindset & Competencies
- Change-minded and curious, focused on simplifying, optimizing
- Able to build processes from scratch to scale
- Data driven
- Hands-on and proactive, comfortable with ambiguity
- Very well organized, connecting teams and keeping projects aligned.
- Digitally savvy and customer-focused, creating seamless end-to-end journeys.
- Detail-oriented and accountable, balancing strategy with strong execution.
- Team-oriented, fostering a supportive, learning-focused culture.
Qualifications
- Marketing experience, ideally in digital or integrated marketing; events; project management experience a strong plus
- Experienced in working with product marketing teams
- Bachelor's degree in business, marketing, communications, or equivalent practical experience.
- Strong organizational and problem-solving skills, with proven ability to manage multiple projects and timelines effectively.
- Collaborative self-aware team player with the ability to build and strengthen cross-functional partnerships across internal and external teams.
- Comfortable using data and analytics to inform decisions, measure impact, and identify opportunities for improvement.
- Comfortable presenting at a senior level sharing insight
- Experience with marketing analytics platforms (e.g., Google Analytics, Adobe Analytics, Power BI, Tableau) preferred. Knowledge of Data/Analytics tools and visualisation experience for presentation
- Analytics experience, including campaign measurement and optimization.
Nice to Have:
- Experience in B2B or SaaS marketing.
- Familiarity with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce).
- Knowledge of audience segmentation, customer journeys, and contact management
- Interest in testing and experimenting with AI and automation tools to improve marketing performance and efficiency with examples of work
Top skills and attitudes:
- Collaborative Mindset
- Data-Driven Thinking
- Product Launch
- Project Management Excellence
- Innovation & Curiosity (AI and Automation)
- Customer & Experience Focus
Vacancy posted 3 days ago
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