Marketing Analyst/Manager T3
Netpace
Description:
PLEASE BE ADVISED THAT THIS IS CONNECTION TO REQ SAPXJP00075959
• Develop and execute a comprehensive content strategy for our end-to-end customer journeys and demand generation programs.
• Translate customer journey insights into actionable content plans that guide customers through each stage of the lifecycle.
• Collaborate with cross-functional stakeholders to curate, source, and refine a variety of assets, including blogs, videos, case studies, white papers, eBooks, infographics, and more.
• Partner with channel leads to determine content placement and promotion strategies across digital ecosystems.
• Use data and performance metrics to measure effectiveness, inform optimization, and scale high-performing content.
• Understanding of the generative AI landscape and identifying opportunities to use AI in the content strategy and content production disciplines to unlock breakthrough scale.
• Conduct content audits and oversee publishing within content management and project management systems.
• Manage content localization efforts to ensure consistent global messaging.
• Contribute to content budget planning, maintaining forecasts and tracking within 2% of allocated spend. Experience & Key skills
• 6+ years of B2B, high-tech marketing experience
• 4+ years of digital & content marketing experience and well-versed in best practices, including familiarity with customer journey mapping
• Strong written & verbal communication skills
• Strong collaboration and leadership skills
• Must be proficient in marketing promotion strategies and have developed marketing promotion plans and executed demand generation programs
• Must be able to understand, critique and give feedback on content design and delivery methods.
• Must have working familiarity with multiple digital demand channels and their applicability within a demand generating promotion plan
• Knowledge of SAP technology such as Enterprise Resource Planning (ERP) Applications is an asset Education and Qualifications
• Bachelor's degree or equivalent required Location
• Global, Remote What you get from us Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you're searching for a company that's dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment - apply now
Vacancy posted 2 days ago
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