Digital Marketing Manager

Job Description

Job Description

Who we are

AVA is a growing vascular healthcare management organization that partners with physician practices and ambulatory centers to drive sustainable growth, operational excellence, and superior patient access. Marketing at our organization plays a critical role in supporting clinical leaders, Center Directors, and communities through data-driven digital strategy, education, and engagement.

What we're looking for

We have the need to add a Digital Marketing Manager who will be responsible for developing, executing, optimizing digital marketing strategies that drive patient acquisition, referral grow th and brand awareness across a multi-state healthcare network.

This role will own the AVA's digital ecosystem, including CRM, website, paid media, analytics, and leverage data insights to improve campaign performance, enhance the patient journey, scale growth initiatives.

The ideal candidate is both strategic and hands-on, with deep expertise in digital channels, marketing technology, and performance optimization.

This role is critical in transforming marketing into a scalable, digital-first growth engine—leveraging data, technology, and patient-centric engagement to support clinical teams and expand access to care across our communities.

This is a highly impactful role that is critical to how we deliver value to our outpatient centers. Reporting directly to the CEO, the position offers regular exposure to senior leadership, investors, and key stakeholders. The individual in this role will be responsible for building and developing the capabilities AVA needs to sustain and accelerate our growth.

This is a remote position offering a competitive base salary of $92,000–$100,000, along with performance-based bonuses and a comprehensive benefits package, including a 401(k) with company match and unlimited PTO.

What you will do all day

Digital Strategy & Performance Marketing

• Develop and execute multi-channel digital marketing strategies across paid search, paid social, display, email, etc.
• Lead Direct-to-Consumer (DTC) digital campaigns focused on patient acquisition and conversion
• Build, optimize full-funnel marketing programs (awareness → engagement → conversion → retention)
• Manage campaign budgets, targeting strategies, and performance optimization

CRM, Automation & Lifecycle Marketing

• Own and manage CRM platform (HubSpot) for pipeline tracking, lead management, and lifecycle marketing
• Build and optimize lead-nurturing workflows and automation programs
• Implement segmentation strategies to improve personalization and engagement

Website, SEO & Digital Experience

• Manage and optimize website and landing pages (HubSpot Content Hub) to improve UX and conversion rates
• Lead SEO/SEM strategy, including keyword optimization, technical SEO, and content performance
• Ensure consistency and alignment of digital content with brand messaging

Analytics & Data-Driven Insights

• Track and analyze performance across channels using Google Analytics, dashboards, and reporting tools
• Monitor KPIs including traffic, conversion rates, cost-per-acquisition, and ROI
• Deliver actionable insights and recommendations to leadership
• Use tools such as Hotjar, SEMrush, Tableau, etc, to guide decision-making

Content & Engagement

• Collaborate on development of digital-first content strategies (blogs, educational campaigns, email, social)
• Ensure content supports both patient education and conversion goals
• Optimize content for SEO, engagement, and shareability

Field Support & Enablement

• Partner with Center Directors to activate their local digital campaigns
• Provide guidance on local digital presence, reviews, online reputation management
• Develop digital toolkits and best practices for our centers

Cross-Functional Collaboration

• Work closely with clinical leadership, operations, and business development teams
• Support referral growth initiatives through digital channels and data insights
• Manage relationships with external agencies, media partners, and vendors, when needed

What we want you to have

Required

• 3+ years of digital marketing experience in healthcare and multi-location environments
• Proven success managing paid media campaigns (Google Ads, Meta, etc.)
• Strong experience with CRM platforms (HubSpot preferred)
• Hands-on expertise with SEO, SEM, and website optimization
• Experience with marketing analytics and performance reporting
• Experience in healthcare, ambulatory, or physician practice marketing
• Familiarity with HIPAA-compliant digital marketing practices

Technical Proficiency

• CRM: HubSpot (or equivalent)
• Analytics: Google Analytics, Tableau, Hotjar
• SEO/SEM: SEMrush, Moz, similar tools
• Marketing automation platforms

Preferred

• Background in outpatient healthcare
• Experience in vascular medicine in OBL/ASC environment

Key Performance Indicators (KPIs)

• Patient acquisition and cost-per-acquisition (CPA)
• Conversion rates across digital funnels
• Campaign ROI and channel performance
• Website traffic, engagement, and SEO rankings
• CRM performance (lead velocity, attribution accuracy, lifecycle conversion)
• Local center adoption and effectiveness of digital strategies