Supervisor, Multicultural

Overview Zenith is seeking a Multicultural Strategy Supervisor to help lead day‑to‑day multicultural media strategy and planning for a major healthcare client. This role sits at the intersection of culture, data, media behavior, technology, and business growth. The Supervisor will develop, execute and steward culture‑first media strategies for key audience segments (Hispanic/Latino, Black/African American, LGBTQ+, and Asian/AANHPI) and translate insights into actionable, measurable recommendations to drive stronger client outcomes. The role is part of a large integrated team of omni‑channel strategic thinkers and works closely with strategy, investment, analytics, data, activation and inter‑agency teams. It also guides junior team members and serves as the day‑to‑day multicultural strategy resource across the business. Why This Role Matters Multicultural strategy is a growth lens, not an add‑on. The Supervisor ensures multicultural audiences are understood with nuance, planned for with precision, and activated with the same rigor as core business priorities, driving measurable impact on brand growth and business accountability. Success requires a fast‑moving, modern strategy mindset: hands‑on tools, fluency in data and AI, and turning complexity into clear client‑facing recommendations. Responsibilities Contribute to development of multicultural media strategies across the client portfolio with a culture‑first mindset. Translate cultural, behavioral, media, marketplace and competitive signals into clear strategic recommendations. Research, interpret and evaluate cultural marketing data, media research, audience insights and competitive activity to inform media objectives and strategies. Stay current on multicultural marketplace shifts, media innovation, audience behavior, platform changes, industry trends and competitive activity. Draft client‑facing POVs, strategic recommendations, educational materials, marketplace updates and competitive assessments. Evaluate media partners, platforms, content environments and emerging opportunities to determine how they can best reach and engage multicultural audiences. Assess media performance to determine whether objectives and strategies were met. Help identify innovation opportunities across the multicultural marketplace that can drive client business impact. Manage multicultural projects, timelines, resources and deliverables across multiple workstreams. Support client‑facing presentations and planning deliverables with clear logic, strong storytelling and actionable next steps. Work hands‑on in research, media and planning tools to uncover insights, validate recommendations and support data‑driven decision making. Use AI‑enabled tools and systems to accelerate research, synthesize information, identify patterns, support competitive scans and improve workflow efficiency. Apply strong judgment when using AI outputs, ensuring all work is accurate, strategically sound, client‑ready and grounded in human intelligence. Turn data, research, marketplace inputs and cultural signals into concise, well‑structured deliverables. Help the team evolve how multicultural strategy is built, packaged and delivered in a more modern, efficient and insight‑driven way. Partner closely with strategy, investment, data, analytics, activation and platform teams to support multicultural media planning, execution, stewardship and optimization. Help connect cultural ideation to budget planning, channel recommendations, media benchmarks and executional realities. Serve as a key point of coordination across internal teams, inter‑agency partners and media partnerships. Support multicultural budget management, billing coordination and client setup processes across the portfolio. Manage portfolio‑level project needs, ensuring workstreams move forward with clarity, accountability and strong follow‑through. Ensure accuracy, attention to detail and strong media intelligence across multicultural workstreams. Communicate clearly and confidently with internal stakeholders, senior leaders, clients and agency partners. Help guide, collaborate with and support junior team members in day‑to‑day work. Act as a culture‑first resource for teams solving complex planning, audience and marketplace questions. Qualifications 3+ years of experience in media planning, media strategy, multicultural marketing, integrated communications or a related field. Bachelor’s degree in marketing, advertising, communications, business or a related field preferred. Experience working across multicultural audiences (Hispanic/Latino, Black/African American, LGBTQ+, and/or Asian/AANHPI), strongly preferred. Agency experience preferred. Healthcare, pharmaceutical or regulated‑category experience a plus. Strong understanding of cross‑channel media planning across video, digital, social, audio, content, search, programmatic and emerging platforms. Hands‑on experience using media, audience, competitive and research tools to develop insights and support strategic recommendations. Ability to interpret audience research, media data, cultural trends, competitive activity and marketplace signals into actionable recommendations. Strong curiosity about AI tools, emerging technology and modern strategy workflows, with ability to use them responsibly to improve speed, quality and strategic output. Comfortable working with tools such as Nielsen, MRI‑Simmons, GWI, comScore, Kantar, Prisma, flowcharting tools, reach/frequency tools, social listening platforms, competitive tracking tools or similar planning systems. Strong written, verbal and presentation skills, with ability to draft polished client‑facing POVs, recommendations, educational materials and strategic narratives. Ability to manage multiple projects, timelines, stakeholders and deliverables with accuracy and accountability. Exceptional attention to detail, strong follow‑up skills and the ability to move quickly without losing strategic discipline. Ability to learn proprietary tools, systems and processes quickly. Understanding of activation, investment, negotiation and media stewardship processes. Ability to identify priorities, make independent decisions and proactively solve problems. Experience guiding, training or supporting junior team members preferred. Willing to challenge convention. Focused on business impact. Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, celebrating all identities across intersectionality, and it underpins all that we do. We foster belonging and create equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies supporting diverse needs: medical coverage, dental, vision, disability, 401(k), parental and family care leave, family‑forming assistance, tuition reimbursement and flexible time off. If you require accommodation with the application or onboarding process, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Veterans encouraged to apply. Compensation Range: USD $81,225.00 – USD $90,000.00 / Annually. #J-18808-Ljbffr Zenith USA