Director of Engagement

About AbelsonTaylor Group At AbelsonTaylor Group, work that makes you feel good isn’t just what we do—it’s who we are. We believe that when you feel good about your work, and where you work, you bring your best self to it. That’s why we create an environment where creativity thrives, teamwork flourishes, and inclusivity is more than just a value—it’s a way of life. Here, you’ll help propel brands that inspire health and brighter futures, all while finding the support, inspiration, and growth opportunities to reach your own potential. Together, we dream boldly, collaborate deeply, and make a meaningful difference—one idea at a time. Position Overview We are seeking a Director of Engagement Strategy to craft tailored customer experiences that deliver the right message at the right time and place, guiding audiences through adoption journeys. You will provide leadership and strategic guidance for omnichannel orchestration, connecting customer decision‑making insights to channel plans, content plans, and engagement ecosystems that drive behavior change. Responsibilities Own the strategic development of omnichannel engagement strategies that move HCP and patient audiences through their adoption journeys. Synthesize customer insights, behaviors, market understanding, and trends into actionable engagement opportunities that strengthen brand experience. Inspire, motivate, and develop the engagement strategy team while demonstrating deep fluency in engagement tools, platforms, and best practices. Create, evaluate, and optimize omnichannel plans to improve overall engagement experience. Develop omnichannel strategies aligned to client business goals and ensure each tactic contributes to a cohesive, connected, and personalized experience. Bridge insights, creative, analytics, and media to build high‑performing engagement ecosystems. Serve as a client thought leader, aligning integrated strategies to business objectives and confidently selling new strategic recommendations. Act as an agency lead for process optimization and other strategic initiatives. Manage and support Engagement Supervisors and Engagement Strategists across day‑to‑day brand needs and strategic initiatives. Partner with account teams to identify growth opportunities and prioritize project scope and business requirements. Support new business opportunities and pitches with strategic insights and guidance. Provide performance reporting and analytics recommendations, including Google Analytics, SEO/GEO, and UX/UI. Provide ongoing education to client and internal teams on omnichannel best practices, channel expertise, trends, technologies, vendors, or partners. Team Management & Mentorship Lead by example, demonstrating curiosity, proactive problem‑solving, and a solutions‑oriented mindset. Mentor team members through feedback, training, and hands‑on guidance. Participate in performance reviews and support individualized growth and development plans. Foster a safe, inclusive environment that encourages innovation, diverse perspectives, and psychological safety. Qualifications Education: Bachelor’s degree in a related field (business, marketing, communications, analytics preferred). Experience: 6+ years of digital, omnichannel, or engagement strategy experience; healthcare and agency experience strongly desired. Expertise in omnichannel/digital marketing, CRM, customer segmentation, content personalization, next‑best action mapping, social media, digital media, personal promotion, SEO/SEM/GEO, and data analytics. Strong communication and presentation skills with proven client leadership and relationship‑management experience. Compensation & Benefits Compensation Range: $145,000 - $165,000. The starting salary offer will depend on the candidate’s skills, qualifications, and experience. The company reserves the right to adjust this pay range at any time. Medical, Dental, and Vision coverage 401(k) with company match of 50% on the first 6% Adoption assistance – up to $2,500 financial assistance Company paid life insurance, short‑term and long‑term disability Paid parental leave for birth and non‑birth parents (4 weeks) Summer Fridays Flexible Time Off (FTO) 11 holidays and end‑of‑year office closure Company‑provided learning and development opportunities Wellness program Equal Opportunity Employer All qualified candidates will receive consideration for employment without discrimination regarding age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, veteran status or any other characteristic protected by law. We make reasonable accommodations for employees and applicants with disabilities who require schedule accommodations. #J-18808-Ljbffr AbelsonTaylor Group