Global Product Marketing Consultant - Payload Technology & VisionLink™ Solutions

Career Area: Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Role Summary:

As a Global Product Marketing Consultant at Caterpillar Inc., you will develop and execute the global go-to-market strategy for technology-enabled Payload solutions, with a focus on expanding Payload adoption across the equipment portfolio. In this role, you will help integrate Payload technology at the machine point of sale, support solutions for the current customer population, and enable customers to maximize productivity and value through tools such as VisionLink™. You will partner across the enterprise, with dealers, and with field teams to drive commercial growth, strengthen customer engagement, and bring innovative construction technology solutions to market.

What You Will Do (Job Duties):

• Develop and execute the global go-to-market strategy for Payload & VisionLink solutions, including integration at machine point of sale and adoption across the current customer base.

• Lead global launch and commercialization planning for the Payload portfolio, including awareness, marketing, transactions, installation/upgrade pathways, dealer quoting integration and sales funnel support.

• Partner across the enterprise, with dealers and with field teams to drive adoption, utilization and commercial growth.

• Use customer feedback, market research and competitive insights to identify needs, shape pricing and merchandising recommendations, and refine go-to-market strategies.

• Develop and deliver training for field teams and dealers that connects Payload technology to customer challenges and jobsite productivity outcomes.

• Serve as a subject matter expert for Payload solutions, supporting technical discussions with customers, dealers and product partners.

• Collaborate with the VisionLink™ go-to-market lead to help customers adopt VisionLink™ and proactively improve site productivity.

What You Will Have (Core Skills):

• Customer Focus: Builds strategies and solutions around customer needs, using market insight and customer feedback to improve adoption, satisfaction and business outcomes.

• Industry Knowledge: Applies strong understanding of construction technology, heavy equipment markets, competitive trends and customer needs to shape effective go-to-market strategies.

• Decision Making and Critical Thinking: Analyzes complex business opportunities, evaluates options with key stakeholders and makes informed decisions that support growth and execution.

• Effective Communications: Communicates clearly across global teams, dealers, customers and senior stakeholders, tailoring messages to influence alignment and action.

• Relationship Management: Builds and maintains trusted relationships with dealers, customers, internal partners and technology teams to support long-term success.

• Value Selling: Connects technology solutions to customer challenges by clearly articulating value, productivity impact and business benefits.

Top Candidates Will Also Have:

• Bachelor’s degree in marketing, business or a related field, or equivalent progressive experience in manufacturing, construction technology or heavy equipment.

• Experience developing and executing go-to-market strategies, preferably within the construction, technology or heavy equipment industries.

• Global business experience, with the ability to navigate diverse markets, customer needs and cultural considerations.

• Strong strategic thinking skills, with the ability to align business plans to company objectives and drive scalable growth.

• Experience managing relationships with internal partners, dealers, suppliers or other key stakeholders to support business results.

• Ability to learn, demonstrate and communicate technical solutions, including Payload technologies, to customers, dealers and internal teams.

• Proven customer-facing and dealer-facing experience, with the ability to understand challenges and position solutions that create value.

• Strong leadership, collaboration and communication skills, with the ability to influence across teams and business units.

Additional Info :

• Up to 35% international and domestic travel will be expected to maintain customer/dealer relationships.

• Relocation may be available to those who qualify.

• Primary location: Peoria, IL. Secondary locations: Dallas, TX.

• ISE assignments are not available.

• Visa sponsorship is not available.

Summary Pay Range:

$128,470.00 - $192,710.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

This position requires working onsite five days a week.Relocation is available for this position.Visa Sponsorship is not available for this position.

Posting Dates:

August 27, 2026 - August 30, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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