Director of Marketing

Job Description

Job Description

POSITION SUMMARY

The Marketing Director is a senior leadership position responsible for developing and executing Burger Boat Company's marketing strategy in support of its business objectives, luxury brand positioning, sales growth, product strategy, and long-term market development.

Working closely with the Chief Sales & Marketing Officer, the Marketing Director serves as the day-to-day steward of the Burger brand, ensuring that its key brand attributes, craftsmanship, design, innovation, quality, and luxury positioning are consistently and effectively expressed across all customer and marketplace touchpoints.

The position provides strategic and operational leadership across brand management, marketing communications, digital marketing, content, public relations, events, customer experience, sales enablement, product launches, market intelligence, and external marketing resources. The Marketing Director will lead the day-to-day marketing function and establish the priorities, processes, standards, and performance measures necessary to build a disciplined and effective marketing organization.

The role works closely with Business Development, Product Development and Product Management, Operations, and Executive Leadership to translate business and product strategies into compelling market opportunities, sales tools, product launches, and customer experiences.

ESSENTIAL JOB FUNCTIONS

Brand Stewardship & Brand Activation

• Serve as the primary day-to-day steward of the Burger Boat Company brand, ensuring consistency, distinction, and premium positioning across all customer and marketplace touchpoints.
• Develop and execute integrated brand strategies and marketing programs that strengthen Burger's position within the luxury marine marketplace.
• Translate Burger's brand trust attributes, positioning, value propositions, craftsmanship, design philosophy, product capabilities, and customer experience into compelling in-market brand narratives and market-facing communications.
• Establish and maintain brand standards for visual identity, messaging, content, photography, video, digital presence, collateral, events, and other external expressions of the brand.
• Lead brand activation across digital, social, public relations, advertising, events, boat shows, partnerships, and other appropriate channels.
• Direct the development of high-quality marketing content and collateral consistent with the standards expected of a luxury consumer brand.
• Monitor market trends, customer insights, competitive activity, and marketing performance to continually improve brand and marketing effectiveness.
  

Business Development & Sales Enablement

• Partner closely with the Chief Sales & Marketing Officer and Business Development leadership to align marketing strategy with sales objectives, target markets, customer segments, and business development priorities within appropriate segments in which we play (Luxury Yachts, Commercial, Repair and Refit and Government vessels).
• Develop marketing programs that build awareness, support relationship development, generate awareness and consideration of our brand to convert them to qualified opportunities, and strengthen the sales process.
• Lead development of sales presentations, product literature, digital experiences, videos, photography, case studies, customer stories, event materials, and other sales collateral.
• Ensure Business Development has the tools, content, market intelligence, and brand resources necessary to effectively communicate Burger's value proposition.
• Work with Business Development to identify market opportunities and develop targeted campaigns and customer experiences around strategic prospects, markets, and events.

Product Development, Product Management & Launch Leadership

• Work closely with Product Development and Product Management to translate product strategy into compelling positioning, product stories, go-to-market strategies, and customer experiences.
• Provide marketing leadership throughout product development to ensure consideration of target customers, competitive positioning, market opportunity, and brand strategy.
• Lead marketing plans for new products, product enhancements, and strategic product initiatives, including positioning, messaging, content, photography, video, digital experiences, sales collateral, public relations, events, and customer engagement.
• Partner with Product Management to create compelling product launch experiences for customers, prospects, brokers, media, and other key audiences.
• Help develop and continually improve the Burger shipyard experience so that the physical environment and client journey reinforce the company's luxury positioning.

Marketing Leadership & Management

• Provide leadership, direction, prioritization, and accountability for the company's marketing function.
• Establish annual and longer-term marketing plans, priorities, budgets, calendars, and performance objectives in alignment with company strategy.
• Lead day-to-day marketing planning and execution, ensuring resources are focused on the highest-value business priorities.
• Direct, develop, and provide accountability for the Sales & Marketing Operations Coordinator.
• Establish effective marketing processes, workflows, project-management disciplines, and communication rhythms.
• Oversee digital marketing, website strategy, social media, content, public relations, advertising, events, boat shows, customer communications, market research, and other marketing disciplines.
• Manage marketing budgets and expenditures and establish meaningful KPIs to evaluate marketing effectiveness and communicate results to senior leadership.
• Build a culture of collaboration, accountability, creativity, disciplined execution, and continuous improvement, based on our Burger’s Four Company Values (Trust, Belonging, Recognition, Collective Resilience).

Agency & External Partner Management

• Manage the day-to-day activities and performance of external advertising, creative, public relations, digital, media, photography, video, and other specialized agency partners.
• Direct agency work, establish priorities, manage deliverables and timelines, and ensure agency output aligns with Burger's marketing strategy and brand standards.
• While the Marketing Director manages agency relationships operationally on a day-to-day basis, ultimate ownership and accountability for the agency relationships resides with the Chief Sales & Marketing Officer.
• Coordinate other external consultants, creative partners, media organizations, and marketing resources as required.

The Marketing Director reports directly to the Chief Sales & Marketing Officer and is a member of the Strategic Marketing Function. The position has one direct report, the Sales & Marketing Operations Coordinator, and is responsible for providing direction, prioritization, development, and accountability for that position. The Marketing Director is a cross-functional leader who works closely with the Chief Sales & Marketing Officer, Business Development, Product Development, Product Management, Operations, Executive Leadership, and other functional leaders throughout Burger Boat Company.

DECISION MAKING