Art Director, Earned Media

As an Art Director, Earned Media at IHG Hotels & Resorts, you’ll create social-first work that makes IHG’s brands stand out in paid and earned social, culture, and conversation. Reporting to the Creative Director, you’ll bring distinctive creative thinking, exceptional visual taste and social storytelling to IHG’s 21 hotel brands and award-winning loyalty program.

Your day to day

• Create social-first ideas that earn engagement. Develop concepts for paid and earned social that translate business objectives, audience insights and cultural opportunities into engaging creative. Use performance insights to refine concepts, formats and content.
• Bring exceptional art direction to social. Apply a sophisticated visual point of view across photography, video, typography, composition, color, motion and design. Turn hospitality experiences into compelling stories while translating each brand’s character into culturally relevant creative.
• Lead and influence productions. Shape social-first opportunities within existing brand shoots and lead dedicated social shoots from concept through post. Provide hands-on direction on set and travel as needed.
• Build creative partnerships and lead agencies. Manage agencies and creative partners as an extension of the team. Provide direction, elevate the work and collaborate across creative and brand disciplines.
• Champion the work. Present concepts to creative leadership, brand teams and senior stakeholders. Articulate creative rationale, defend decisions and build alignment.
• Use AI to enhance creative. Seek opportunities to accelerate ideation, visual development, production and content adaptation. Explore workflows that make creative more ambitious and scalable without compromising brand integrity.

What we need from you

• 6+ years of professional experience in art direction, creative advertising, social, digital, brand or related creative disciplines.
• A portfolio demonstrating exceptional art direction, visual storytelling and conceptual thinking, including social-first work.
• Deep understanding of hospitality, travel, lifestyle or other experience-driven brands, with the ability to work across diverse brand identities and audiences.
• Expertise in typography, layout, composition, color, photography, visual identity and brand expression.
• Demonstrated experience art directing photography and video, from treatments and shot lists through on-set direction. Ability to travel and be hands-on during brand and social-first shoots.
• Experience leading external agencies and creative partners to extend capacity, bring fresh thinking and elevate the work.
• Fluency in AI-powered creative tools and workflows for ideation, visual exploration, image and video creation, production and content adaptation.
• Proficiency in Adobe Creative Suite, Figma and PowerPoint, with the ability to communicate ideas through decks, comps, mood boards, storyboards and prototypes.
• Excellent communication, presentation and collaboration skills, with the ability to articulate creative rationale and build stakeholder relationships.

Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $74,000.00 to $100,000. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

#LI-AA5

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

Who we are

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.