Small and Medium Customers Marketing Lead

We are looking for a Lead, SMC Marketing to join Snap Inc’s global Small and Medium Customers (SMC) organization This role will build compelling marketing content to drive revenue growth, including sales enablement materials, on-platform notifications, email and Snap’s web properties. The role will build global creative strategy and closely align with cross-functional teams (Revenue, Product Marketing, Data Science), while collaborating with an internal team of designers, web developers and copy writers to create impactful, measurable campaigns Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insights Own and develop customer centric content strategy that directly supports SMC’s global revenue programs Ideate on content initiatives in order to improve overall engagement and conversion rates for marketing creative Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and to optimize marketing content for specific audience segments and customer journeys Stay ahead of industry trends in order innovate on content and provide customers with relevant education on advertising Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience Provide ideas to continuously uplevel internal- and external-facing sales enablement content Benefits Up to 28 weeks of parental leave and return-to-work program Adoption, surrogacy, infertility, and fertility preservation benefits Backup child care coverage, center-based care support, & caregiver assistance Dependent Daycare Flexible Spending Account Lactation rooms (based on office location) and breastmilk shipping coverage For Snap, employees taking care of loved ones with complex, chronic, or ongoing care needs (i.e. parent with Dementia, spouse with Cancer, child with Autism), your family can save time, money, & stress with Wellthy Short-term disability, long-term disability, basic life insurance, and AD&D insurance Services to support your path to parenthood & beyond - fertility support & family planning via Carrot, SNOO, Hinge Health Comprehensive medical coverage, including PPO, HDHP with HSA, and HMO options Dental coverage, including orthodontia benefits Vision coverage, including frame and contact allowance and LASIK benefits Free membership to One Medical for primary and urgent healthcare services Business Travel Insurance Gym perks and discounts Team fitness classes and races Sports leagues Cooking and nutritional workshops Well-being reimbursement Unlimited access to virtual physical therapy with Anthem 15 sessions per year of mental health for you + dependents through Lyra Generous time off and leave programs. In the US, this includes the following: Up to 3 weeks (120 hours) of vacation time and 1 floating holiday for non-exempt team members 15 sick and safe days per year 12 paid holidays per year Social gatherings, team outings, and volunteering programs Meditation and yoga classes Speaker series, classes, and subscriptions to educational programs Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth, and after-tax basis for your retirement (yes, we even have the Mega backdoor option!) Snap will also match 100% up to 3% of your contribution and then 50% on your 4th and 5th% Flexible Spending Accounts for healthcare, daycare and commuter Health Savings Account with employer contributions Rocket Lawyer memberships Financial education programs Snap exclusive discounts and perks Compensation packages that let you share in Snap’s long-term success! The ideal candidate is a data-driven marketer who brings directly relevant experience in strategizing on and creating sales enablement material. Understanding of what type of education resonates for different audiences. Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results. Ability to consistently uplevel content, while keeping in mind business goals. High comfort with data driven decision making and ability to translate data into actionable content recommendations. Experience or familiarity in working with the media or digital advertising industry. Experience with tools Google Analytics and Figma is a plus. Experience leading internal creative design and web development teams. Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity. BS/BA degree or equivalent years of experience. 8+ years experience in building and creating marketing content. Direct experience with hands on sales enablement content creation. Passion for change, Snapchat, and creativity! #J-18808-Ljbffr Snap Inc.