Marketing Specialist

This range is provided by JBA International. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $120,000.00/yr - $150,000.00/yr Direct message the job poster from JBA International Overview The ideal candidate will be a results-driven digital marketer with hands-on experience managing paid search campaigns, ideally in professional services or the legal industry. They will have a strong grasp of PPC platforms and analytics, with the ability to translate data into actionable insights that improve ROI. This person thrives on testing, refining, and optimizing campaigns, while also collaborating with creative teams to develop high-converting ads and landing pages. They’ll stay ahead of digital marketing trends, bringing fresh ideas and innovative strategies to keep the firm’s campaigns competitive and effective. Above all, they’ll be detail-oriented, analytical, and passionate about driving measurable client acquisition through smart paid search execution. Qualifications Paid Search Strategy: Design and implement an integrated PPC strategy focused on generating qualified client leads within the legal industry. Develop and manage campaigns that drive measurable increases in inquiries and client acquisition. Campaign Management: Oversee bid strategies, account structures, and daily campaign performance. Continuously refine efforts through keyword research, bid adjustments, and performance-based optimizations. Creative Collaboration: Work closely with internal teams to gather assets, write compelling ad copy, build tracking systems, and launch optimized landing pages — all with the goal of maximizing conversions. Data & Reporting: Monitor campaign results and prepare detailed performance reports. Provide actionable insights by highlighting key successes, identifying opportunities for improvement, and recommending adjustments to ensure ongoing growth. Industry Awareness: Conduct competitive analysis, track digital marketing trends, and explore new technologies in paid search to keep strategies innovative, effective, and ahead of industry standards. Job details Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing, Advertising, and Business Development Industries: Marketing Services, Legal Services, and Professional Services #J-18808-Ljbffr