Marketing Intelligence & Operations Analyst

Role Description

The Marketing Intelligence & Operations Analyst analyzes data and workflows to develop recommendations that drive growth, improve operational efficiency and support data-informed decision-making. This role evaluates market data, campaign performance, financial, operational and patient journey data to identify trends, opportunities and areas for improvement. The analyst interprets findings and develops dashboards, performance reports, executive presentations and strategic summaries for department leadership. This role also designs, develops and implements AI-enabled workflow solutions that improve reporting, research, collaboration and operational efficiency while translating complex information into actionable recommendations aimed at driving new patient volume growth across key service lines.

• Develop, maintain and evaluate dashboards, reports, scorecards and custom applications using Tableau, Power BI, Excel, Large Language Models and/or other tools to inform marketing, communications provider business development and operational decision-making.
• Analyze internal and external datasets, including campaign performance, audience segments, market trends, patient volumes, digital engagement, CRM data, clinical propensity models and business development data to identify trends, opportunities, and performance drivers.
• Interpret analytical findings and communicate timely, evidence-based insights and recommendations to internal stakeholders, department leadership and cross-functional partners.
• Design, improve and document departmental workflows, reporting processes, and operational practices to increase efficiency, standardization, collaboration and operational readiness across the department.
• Evaluate patient journeys and engagement opportunities by identifying workflow gaps, audience needs, pain points, and opportunities to improve patient acquisition, engagement and drive new patient growth.
• Develop executive presentations, strategic summaries, performance recaps and leadership-ready narratives that translate complex data, business information and operational priorities into clear recommendations and actionable next steps.
• Conduct recurring and ad hoc analyses related to marketing performance, patient journeys, provider business development and special strategic growth initiatives.
• Design, develop and implement AI-enabled tools, templates, prompts, automations and workflows that improve reporting, research, collaboration, operational efficiency and insight generation across marketing, communications and business development teams.
• Coordinate with marketing, digital, content, analytics, provider business development, clinical, operational, and agency partners to clarify business needs, gather requirements, validate findings, and advance cross-functional initiatives.
• Performs other duties as assigned.

Qualifications

• Bachelor’s Degree in Business, Advertising, Communications, or Management.
• A relevant master’s degree may substitute for up to one year of preferred professional experience.
• 1-3 years of experience in a professional setting, preferably within a related industry and/or function.
• Strong analytical and critical thinking skills, with the ability to interpret data, identify trends, and develop actionable insights.
• Strong written, verbal, and visual communication skills with the ability to tailor messaging to various audiences.
• Ability to synthesize data and information into clear insights, narratives, presentations, and recommendations.
• Strong organizational and project coordination skills with attention to detail and follow-through.
• Ability to support and contribute to cross-functional initiatives in a collaborative team environment.
• Comfortable learning and leveraging AI-enabled tools and emerging technologies to improve workflows, reporting, research, and operational efficiency.
• Curiosity and willingness to learn AI-enabled tools, automation methods, and emerging technologies that improve reporting, research, collaboration, and workflow efficiency.
• Ability to work collaboratively across marketing, digital, content, analytics, provider business development, clinical, operational, and agency teams.

Requirements

• Fire Life Safety Training (LA City) - If no card upon hire, one must be obtained within 30 days of hire and maintained by renewal before expiration date. (Required within LA City only)

Benefits

• The annual base salary range for this position is $68,640.00 - $112,370.00.
• When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate’s work experience, education/training, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations.