Braze Tech Lead / Lead developer (ADOBE Practice)
E-Solutions
Position: Braze Tech Lead / Lead developer (ADOBE Practice) Location : Pleasanton, CA
Act as the primary escalation point for technical issues related to Braze and its integrated platforms
- Lead the technical implementation and execution of complex, multi-channel Braze campaigns.
- Have 8-10 years of experience of working in Braze and similar Marketing automation platforms.
- Design and develop robust customer journeys using Braze Canvas, ensuring adherence to best practices in deliverability and data privacy.
- Utilize Liquid scripting for sophisticated dynamic content personalization.
- Architect and manage integrations between Braze and other critical enterprise platforms , including CRM (e.g., Salesforce), CMS, data warehouses, and e-commerce systems.
- Configure and manage Braze SDKs, events, and attributes for precise targeting and segmentation, collaborating closely with data and engineering teams.
- Provide technical leadership, mentorship, and project guidance to a team of marketing technologists and developers.
- Develop and enforce rigorous QA processes, and support A/B testing and optimization efforts across campaigns.
Act as the primary escalation point for technical issues related to Braze and its integrated platforms
Vacancy posted 2 days ago
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