Customer Research Analyst

Lead primary and secondary research projects for GM International from objective definition through recommendations Design and execute complex quantitative and qualitative research using appropriate methodologies, tools, and suppliers Develop questionnaires, discussion guides, and analysis frameworks Manage multiple complex, multi-stakeholder projects and ensure timely, high-quality delivery Analyze and integrate primary research, internal business data, external market data, and secondary sources Translate findings into actionable, data-backed recommendations for product, marketing, digital, and business teams Create compelling narratives and executive-ready presentations Partner with cross-functional and cross-regional stakeholders to clarify objectives, challenge assumptions, and align decisions Maintain relationships with research suppliers and oversee execution, logistics, quality, and deliverables Improve research methods, tools, and workflows, including AI-enabled approaches where appropriate Requirements Bachelor’s degree in Market Research, Analytics, Behavioral Science, Marketing, Psychology, Statistics, or a related field 5+ years of experience in consumer research, insights, analytics, strategic planning, or marketing Ability to independently lead research and insight projects with minimal oversight Strong quantitative and qualitative research design capabilities Experience with survey design, interview and discussion guide development, sampling approaches, and methodology selection Experience with regression, factor and cluster analysis, MaxDiff, conjoint, and pricing methods as relevant Ability to solve complex, ambiguous, and novel business problems using structured, data-driven approaches Ability to influence stakeholders through clear, evidence-based recommendations Strong project management skills Excellent communication and storytelling skills Proficiency in Word, PowerPoint, and Excel Ability to combine survey data with behavioral, digital, CRM, social, or secondary data sources Experience using AI-enabled platforms or large language model tools for research activities Ability to apply AI responsibly by validating outputs, checking for bias or hallucination, protecting confidential data, and applying human judgment Comfort experimenting with emerging AI research workflows without compromising methodological rigor Must not require GM immigration sponsorship now or in the future, including H-1B, OPT, STEM OPT, CPT, TN, or J-1 sponsorship Master’s degree in Marketing Research, Analytics, Behavioral Sciences, Statistics, or a related field (preferred) Advanced expertise in quantitative and qualitative methodologies (preferred) Familiarity with global automotive market dynamics, consumer behavior, and competitive intelligence (preferred) Experience coaching peers and sharing best practices (preferred) Proficiency in SPSS, Q, R, or equivalent software (preferred) Core Competencies Demonstrates advanced expertise in quantitative and qualitative research methodologies, with a strong ability to lead complex research projects and deliver actionable insights. Proficient in utilizing AI-enabled platforms and integrating diverse data sources to inform strategic decisions. Highest-signal resume keywords Quantitative Research Design Qualitative Research Design Project Management Data Analysis Stakeholder Influence Hard Skills Survey Design Regression Analysis Factor Analysis Cluster Analysis MaxDiff Conjoint Analysis Pricing Methods Data-Driven Problem Solving Research Methodology Statistical Analysis Soft Skills Communication Storytelling Collaboration Critical Thinking Coaching Industry Keywords Market Research Consumer Insights Behavioral Science Analytics Strategic Planning Global Automotive Market Dynamics Competitive Intelligence Tools & Technologies SPSS Q R Excel PowerPoint Word AI-Enabled Platforms Large Language Model Tools #J-18808-Ljbffr Jobtailor