Growth Marketing Manager

Company Overview We build software for property management companies in the vacation rental industry. Our first product, Project MainSail , is an Owner Management Suite and the first third-party platform of its kind. It connects directly with a Property Management Company's existing Property Management Software (PMS), giving homeowners a modern experience with better reporting, a unified inbox, greater visibility into their investment, and a seamless onboarding process. Property management companies use Project MainSail to strengthen homeowner relationships, reduce churn, and deliver a more professional ownership experience without adding operational complexity. We're an early-stage SaaS company with ambitious growth plans and a clear vision for the future. Our team moves quickly, values great ideas over bureaucracy, and believes everyone should have the opportunity to make a meaningful impact. Position Summary We're looking for an entrepreneurial Growth Marketing Manager to build and lead Project MainSail's marketing engine. This isn't a role where you'll inherit an established marketing department or follow someone else's playbook. It's an opportunity to create one. You'll own our brand, shape our voice, generate demand, and build a marketing strategy that establishes Project MainSail as one of the most recognized technology companies in the vacation rental industry. From creating engaging content and AI-powered marketing workflows to optimizing lead generation funnels and representing the company at industry events, you'll have the freedom to experiment, move quickly, and make a measurable impact on company growth. We're looking for someone equally comfortable thinking strategically and executing tactically. One day you may be analyzing campaign performance and attribution, while the next you're filming short-form video, launching an email campaign, building AI automations, or speaking with prospective customers at a conference. If you're energized by building brands, embracing new technology, and turning creative ideas into measurable business growth, this is an opportunity to build something meaningful from the ground up. Key Responsibilities Develop and execute Project MainSail's overall marketing strategy to increase brand awareness, qualified pipeline, and long-term customer growth. Own and evolve the company's brand identity, messaging, and voice across every customer touchpoint. Build and execute integrated marketing campaigns across LinkedIn, Instagram, TikTok, YouTube, email, blogs, webinars, and emerging digital channels. Create compelling written, visual, and video content that educates, engages, and converts prospective customers. Leverage AI tools to accelerate content creation, design, research, campaign execution, and marketing operations. Design, build, and optimize lead generation funnels, nurture campaigns, newsletters, and marketing automation workflows. Plan and manage paid advertising campaigns across Meta, Google, LinkedIn, and other relevant platforms. Represent Project MainSail at conferences, trade shows, networking events, and industry gatherings to increase visibility and generate qualified opportunities. Build dashboards and report on key performance metrics including website traffic, campaign performance, CAC, MQLs, pipeline contribution, attribution, and ROI. Collaborate closely with Sales and Leadership to align marketing initiatives with overall business objectives. Continuously test, measure, and optimize marketing performance using data-driven decision making. What Success Looks Like Within your first year, you'll: Build Project MainSail into a recognizable and trusted brand throughout the vacation rental industry. Develop a scalable marketing engine that consistently generates qualified sales opportunities. Increase engagement and audience growth across key digital channels. Grow website traffic, marketing-qualified leads, and booked product demonstrations. Successfully implement AI-powered workflows that improve marketing efficiency and output. Create reporting dashboards that provide leadership with meaningful insights and measurable ROI. Help establish the marketing foundation that supports the company's next stage of growth. Required Qualifications 4+ years minimum of progressive marketing experience in B2B SaaS, PropTech, Hospitality Technology, or another high-growth environment required. Demonstrated success building brands and marketing programs that generate measurable business growth. Proven experience creating engaging content across multiple digital platforms, including social media, email, blogs, and video. Hands-on experience using AI-powered marketing tools such as ChatGPT, Claude, Midjourney, Runway, Notion AI, or similar platforms. Experience with CRM and marketing automation platforms such as HubSpot, ActiveCampaign, or equivalent. Experience managing paid advertising campaigns across Meta, Google, LinkedIn, or similar platforms. Excellent written and verbal communication skills with the ability to adapt messaging for different audiences. Strong writing: you can write a thought-leadership post, a product email, and an event one-pager without sounding like a robot Highly self-motivated with the ability to prioritize effectively in a fast-paced startup environment. Preferred Qualifications Experience in the vacation rental, hospitality, PropTech, or real estate industries. Experience building or scaling marketing functions within an early-stage startup. Familiarity with HubSpot CRM and marketing automation. Comfortable appearing on camera and creating engaging short-form video content. Experience representing a company at conferences, trade shows, webinars, or networking events. The ability to scour for and procure NeeDohs is an added bonus. Compensation, Benefits, & Schedule Annual Salary $70,000 - $80,000 Growth Opportunity As one of Project MainSail's first marketing leaders, you'll have the opportunity to shape the company's long-term marketing strategy while growing alongside the business as we continue to scale. Benefits Comprehensive medical, dental, and vision insurance Life insurance Paid time off, including vacation and sick leave Workplace perks such as recreation activities, food and coffee, and flexible work schedules Opportunity to help shape the future of a rapidly growing SaaS business Schedule This is a full-time position, generally Monday through Friday from 8:00 a.m. to 5:00 p.m. EST with a one-hour lunch break. Because this role represents Project MainSail in the marketplace, occasional evening and weekend availability is expected to support conferences, networking events, product launches, and other marketing initiatives. #J-18808-Ljbffr Better Talent