DTC Marketing Coordinator

Job Description

Job Description

DTC Marketing Coordinator

DRI DUCK is a clothing line that is not only durable and suitable for the worker, but outdoor enthusiasts and adventure seekers alike are drawn to our products. We go to extremes to design FUNCTIONAL, DURABLE and COMFORTABLE outdoor apparel that is guaranteed to elevate your life's adventures. DRI DUCK, headquartered in Overland Park, KS, has a culture that is built on teamwork and collaboration. Our hard-working team finds energy and motivation in building a strong brand.

The DTC Marketing Coordinator has strong organizational, communication, and project management skills to support our marketing initiatives. This role is responsible for managing/assisting with digital campaigns, email marketing, and paid advertising. The ideal candidate is detail-oriented, creative, and comfortable working cross-functionally to ensure brand consistency and engagement across all platforms.

Key Responsibilities:

Meeting Attendance and Leadership

• Attend and contribute in weekly internal and external marketing meetings with agency partners.
• Lead designated meetings as required, ensuring actionable outcomes and efficient use of time.

Email Marketing

• Lead project inputs for all marketing emails, including evergreen content, new product launches, and promotions.
• Lead the review process for marketing emails - ensure imagery, copy, look and tone are on brand - using Figma software platform for creative alignment.
• Serve as the day-to-day contact with our email marketing partner agency, managing email marketing messages and timelines.
• Provide weekly email reporting and data analysis to the marketing team leading to email marketing optimization and growing subscriptions, brand engagement and purchase conversions.
• Works as a knowledgeable resource expert within our email marketing platform (Klaviyo).

Paid Advertising

• Serve as the day-to-day lead in project managing paid media advertising.
• Ensures accuracy in promotional details, messaging and keeps campaign timelines on track.
• Attend regular weekly meetings with our paid advertising agency partner maintaining stakeholder alignment.
• Lead the review process for paid ads - ensure imagery, copy, tone, sizing and other necessary specifics are adhered to.

E-Commerce Optimization & Content Development

• Assists in developing quarterly D2C campaign plans
• Write, edit, and optimize product descriptions for eCommerce product pages, ensuring clarity, consistency, and SEO best practices - all ensuring brand voice consistency.
• Collaborate closely with the web team to enhance our transactional eCommerce experience - may include optimizing SEO, meta descriptions, website content, etc.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred.
• 1-4 years of experience in marketing coordination, digital marketing, social media marketing and/or project management.
• Proven experience working in transactional eCommerce
• Experience with email marketing platform(s) (e.g. Klaviyo), project management tools (e.g. Wrike, Mondays, etc.), and creative software tools (e.g. Figma).
• Strong project management skills with the ability to juggle and prioritize multiple tasks effectively.
• Analytical mindset with experience reviewing marketing data and performance metrics.

Candidate Profile:

• Results focused
• Exceptional organizational and project management skills.
• Team-oriented with strong collaboration skills.
• Detail-oriented with a focus on accuracy and efficiency.
• Self-motivated with the ability to take initiative and lead projects.
• Excellent written and verbal communication skills.
• Ability to multitask and adapt to changing priorities.
• Creative thinker with a problem-solving mindset.

Join our team if you’re a creative and detail-oriented marketer who loves crafting compelling copy and optimizing digital campaigns, we’d love to hear from you!

We believe a complete benefits package is important and provides our employees with a level of comfort and security for themselves and their families. We offer a full range of benefits to our full-time associates: Health, Dental, Vision, Life, STD / LTD, Long-Term Care, 401K with Employer Match, PTO (including Paid Holidays), Employee Discounts, Concert Tickets, and Sports Tickets.

Equal Opportunity Employer

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.