Product Manager
Tranzeal
Digital Health Product Manager
We are seeking an experienced Digital Health Product Manager to lead critical product development efforts across a portfolio of digital patient and provider solutions. This engagement will focus specifically on enhancing patient support through SMS and two-way communication platforms, building innovative virtual training products for nurse educators (including areas like injection administration), and optimizing feature sets within Electronic Health Record (EHR) system integrations. Leveraging your expertise, you will drive these initiatives from strategy to execution. This freelance role requires a strong blend of product leadership, digital health domain knowledge, and the ability to work autonomously to deliver impactful digital solutions that improve patient care and support healthcare providers.
Key Responsibilities:
- Product Vision & Strategy: Define and champion the product vision, strategy, and roadmap specifically for the SMS/communication platform, virtual training product, and designated EHR features. Align these strategies with overall program objectives and identified market needs in digital patient/provider support.
- Product Development Lifecycle: Lead the end-to-end product development process for your initiatives, from ideation and detailed requirements gathering (user stories, acceptance criteria) through development oversight, launch, and post-launch optimization. Manage product backlogs and prioritize features based on strategic value and user impact.
- Cross-Functional Collaboration: Collaborate closely with internal teams (Engineering, Design, Clinical, Regulatory Affairs, Marketing, Sales) and potentially external partners/vendors. Ensure alignment and smooth execution of product initiatives across the three focus areas (SMS, Training, EHR features).
- Market & User Research: Conduct thorough research and analysis to understand user needs (patients, educators, providers) and market opportunities specific to digital patient communication, virtual training methodologies, and EHR workflows. Translate these insights into actionable product requirements.
- Regulatory Compliance & Quality: Ensure all digital health product initiatives adhere to relevant healthcare regulations and quality standards (e.g., HIPAA, Privacy laws, etc.) Work closely with regulatory, privacy, legal, and quality assurance stakeholders as needed.
- Performance Monitoring: Define and track key performance indicators (KPIs) for the SMS platform, virtual training product engagement, and EHR feature adoption/impact. Analyze data to inform product iteration and measure the success of deployed solutions.
- Stakeholder Management: Serve as a primary product point of contact for your initiatives, managing communication and providing progress updates to stakeholders across the organization. Clearly articulate product roadmaps, priorities, and key decisions.
- Business & Operational Acumen: Provide input on potential business models for digital health solutions and contribute to operational process improvements related to the implementation and use of these products.
Qualifications: The ideal candidate will possess a blend of product management expertise, digital health specialization, and the ability to work effectively in a contract capacity:
- Education: Bachelor's degree in a relevant field (e.g., Computer Science, Business, Healthcare Administration, Engineering). A Master's degree is preferred.
- Professional Experience: Minimum 8+ years of experience in digital product management or technology development.
- Required: Proven experience with Digital Health Products, preferably within the healthcare or life sciences industry.
- Required: Direct product management experience with at least two of the following types of solutions: Patient support technologies (especially communication/messaging platforms), Digital learning/training platforms, or EHR systems/integrations.
- Proven track record of successfully defining requirements and launching digital products.
- Specific Skills:
- Strong understanding of healthcare regulations and standards (e.g., HIPAA). Familiarity with FDA considerations for digital health is a plus.
- Knowledge of the software development lifecycle (SDLC) and Agile methodologies.
- Excellent analytical and problem-solving skills, including data analysis.
- Superior communication, presentation, and interpersonal skills. Ability to influence and work effectively with diverse teams (clinical, technical, business).
- Proficiency in project management fundamentals (planning, execution, risk management).
- Experience conducting market and user research.
- Familiarity with product management and collaboration tools (e.g., JIRA, Confluence, etc.).
- Preferred Qualifications:
- Experience with specific digital health technologies mentioned (telehealth, remote monitoring, specific EHR platforms/integrations like HL7/FHIR).
- Background in healthcare services or patient/provider-facing digital products.
- Experience with UX design principles and tools.
- Prior experience working as a freelance or contract Product Manager.
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