District Sales Representative
IFD Foodservice Distributor
District Sales Representative
The District Sales Representative is responsible for driving sales growth and strengthening customer relationships within an assigned territory. This role manages existing accounts while actively pursuing new business opportunities to expand market presence. Success is achieved through consistent performance, strategic prospecting, and building trusted partnerships that support the company's overall objectives.
Key Duties and Responsibilities:
- Territory Management: Manage assigned geographical sales territory by supporting existing customers and identifying new business opportunities through market research, referrals, and participation in industry events, trade shows, and professional organizations. Must live within 30 miles of designated territory
- Business Development: Develop and execute a strategic business plan to grow new accounts, increase penetration within existing accounts, and drive overall sales and profitability.
- Product Demonstration: Conduct effective product demonstrations independently and in collaboration with internal and external product specialists to support customer education and engagement.
- Market & Competitive Analysis: Maintain a strong understanding of market trends, product innovations, and competitor offerings, including pricing and sales strategies. Provide customers with insights that enhance value and support informed decision making.
- Customer Support & Issue Resolution: Investigate and resolve customer concerns related to orders, delivery issues, and service exceptions to ensure positive customer experience.
- Additional Duties: Perform other responsibilities as assigned. Duties may evolve over time at management's discretion.
- To support customer service and business development, the DSR will regularly interact with Transportation, Customer Service, Purchasing, Marketing, Accounting, Chemical & Beverage, Sales Management, fellow Sales Team members, Customers, and Suppliers.
Performance Measures: Success in this role is based on the DSR's ability to increase sales, build strong customer relationships, and develop new business. Consistent follow-through, timely communication, and effective problem solving are key expectations. Strong collaboration with internal teams and reliable reporting also contribute to overall performance.
Education Level: A high school diploma or equivalent is required. Additional technical training or college level coursework related to the position's duties, or the knowledge and skills needed for this role are preferred.
Knowledge, Skills, And Abilities Required:
- Sales Experience: Minimum of 1 year of sales experience in the food industry or other business sectors preferred.
- Industry Background: Experience in foodservice, culinary, restaurant management, or hospitality is preferred.
- Communication Skills: Strong oral and written communication skills, including effective presentation abilities.
- Relationship Building: Ability to build strong internal and external relationships and conduct cold calls to generate new business.
- Technical Skills: Proficiency in Microsoft Office; CRM system experience is a plus.
- Time & Territory Management: Demonstrated ability to manage time, prioritize tasks, and effectively oversee sales territory.
- Residency Requirement: Must reside within 30 miles of the assigned territory.
- Transportation Requirements: Must have and maintain reliable transportation, a valid driver's license, auto insurance, and a motor vehicle record in good standing.
- Physical Requirements: Ability to sit, stand, walk, and move throughout customer and prospect environments for extended periods of time. The employee may occasionally be required to climb stairs, bend, reach, carry sales materials or product samples, and lift or move items weighing up to 80 pounds.
Working Conditions: This position is primarily home-based, with the majority of working time spent traveling throughout the assigned territory to visit existing customers, meet with prospective customers, conduct sales activities, and develop new business opportunities. The position generally follows a Monday through Friday schedule, with hours that may vary based on customer availability, sales activities, travel requirements, and business needs. Overnight travel may be required for special events. The position requires extensive travel by motor vehicle and the ability to safely operate a vehicle for extended periods of time. The employee must be able to sit, stand, walk, and move throughout customer and prospect environments for extended periods of time. The employee may occasionally be required to climb stairs, bend, reach, carry sales materials or product samples, and lift or move items weighing up to 80 pounds. Customer and prospect visits may occur in a variety of offices, warehouses, food service, institutional, healthcare, educational, correctional, manufacturing, or other commercial environments. The employee must be able to safely navigate these environments, adapt to varying site conditions, and interact professionally with customers, prospects, and other business contacts. When not traveling or conducting customer and prospect visits, the employee will perform administrative, communication, and sales-related activities from their home-based workspace, including managing customer accounts, prospecting, preparing proposals and presentations, completing sales reports, participating in virtual meetings, and communicating with customers and internal teams.
Compensation and Benefits: IFD offers an excellent compensation plan, including a generous base salary, along with a premium benefits package available to full-time employees that is designed to support overall health, financial well-being, and work-life balance. Benefits include NO COST medical care for those enrolled in the IFD health plan, covering services such as office visits, lab work, medical weight loss programs, and sleep studies. Additionally, through our partnership with Amplify, employees have access to NO COST specialty care services, including mental health support, advanced imaging, surgical care, and more. We also offer affordable family medical, dental, and vision insurance, along with 401(k) and Roth retirement options with company match. Employees enjoy paid vacation, paid holidays, and paid sick leave, as well as short-term disability at no cost, long-term disability coverage, company-paid life insurance, optional supplemental life insurance, a store discount, and more. IFD is committed to providing equal employment opportunities to all individuals, including qualified individuals with disabilities. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position. Only qualified applicants will be considered.
Applicant should reside within 30 miles of their designated territory.
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