Social Media Manager

Role Description

The Social Media Manager will be responsible for executing and managing social media strategy across both NeoReach and Influencers.com. This role will own:

• Content scheduling
• Content creation
• Community engagement
• Social media performance reporting

This is a hands-on role for someone who understands social media best practices, content marketing, and the creator economy. The ideal candidate is equal parts strategist, creator, and operator—capable of turning ideas into engaging content while maintaining consistency across multiple brands and platforms.

Platforms Managed

• NeoReach
• LinkedIn
• Instagram
• TikTok
• Influencers.com
• YouTube

Key Responsibilities

• Content Planning and Publishing
  • Manage social media calendars across NeoReach and Influencers.com
  • Schedule and publish content across all social platforms
  • Maintain consistent brand voice and posting cadence
  • Coordinate content around company announcements, reports, webinars, events, and product launches
  • Work closely with marketing leadership to execute social media initiatives
• Content Creation and Repurposing
  • Create platform-specific content including graphics, carousels, short-form videos, captions, and social copy
  • Repurpose blogs, reports, podcasts, webinars, and long-form content into social assets
  • Edit and publish short-form video content for LinkedIn, Instagram Reels, TikTok, YouTube Shorts, and other emerging platforms
  • Identify social trends and opportunities that align with company objectives
• Community Engagement and Brand Building
  • Monitor comments, messages, and mentions across all channels
  • Engage with creators, clients, prospects, and industry professionals
  • Support audience growth through proactive engagement and relationship building
  • Identify opportunities to participate in relevant industry conversations
• Analytics and Optimization
  • Track and report on key social media performance metrics
  • Analyze engagement, reach, follower growth, and content performance
  • Provide recommendations to improve content effectiveness and audience growth
  • Test new formats, features, and content strategies across platforms
• Thought Leadership Support
  • Support executive thought leadership initiatives across social channels
  • Repurpose leadership insights into engaging social content
  • Amplify company research, speaking engagements, media placements, and industry reports
  • Assist in promoting company attendance at major industry events

Qualifications

• Chronically online
• 2+ years of experience managing social media for a brand, agency, creator, or media company
• Strong understanding of LinkedIn, Instagram, TikTok, and YouTube best practices
• Experience creating and editing short-form video content
• Excellent writing, communication, and copywriting skills
• Strong organizational and project management abilities
• Experience using content scheduling and social media management tools
• Creative and Execution Mindset
• Ability to manage multiple brands and priorities simultaneously
• Strong attention to detail and commitment to quality
• Comfortable working independently with minimal oversight
• Proactive, self-directed, and highly accountable
• Ability to move quickly while maintaining consistency and accuracy

Industry Interest

• Strong interest in influencer marketing, social media, digital marketing, and the creator economy
• Familiarity with creator platforms and social media trends
• Experience within influencer marketing, creator economy, SaaS, or advertising is a plus

Success Criteria

• Consistent execution of social content calendars across both brands
• Growth in engagement, reach, and audience across key social channels
• Timely publishing of content and campaign support initiatives
• Strong community engagement and audience interaction
• High-quality content production across video, graphic, and written formats
• Accurate and actionable monthly performance reporting

High Visibility and Impact

Your work will directly support company growth, thought leadership, product marketing, and brand awareness initiatives.

Create Content That Reaches Industry Leaders

You'll help tell stories that reach brands, agencies, creators, and marketing decision-makers around the world.

Build Expertise in the Creator Economy

You'll gain firsthand exposure to influencer marketing, creator technology, social media strategy, and emerging industry trends while working alongside one of the industry's leading teams.