Product Owner

Career Area: Marketing Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. Job Summary: The Product Owner - Customer Lead Generation Process Owner is responsible for leading the strategy, roadmap, governance, and continuous improvement of the end-to-end Customer Lead Generation process. This role serves as the bridge between business strategy, customer and dealer needs, data, and technology delivery. The Product Owner will partner across Marketing, Sales, Digital, IT, business units, dealers, and product teams to ensure lead-generation capabilities deliver measurable business value and create a consistent, scalable experience from lead capture through routing, delivery, measurement, and sales attribution . The ideal candidate combines strong product leadership, business process ownership, data-driven decision making, and stakeholder influence . What You Will Have Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations. Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges. Strategic Thinking: Knowledge of the importance of ""big picture"" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization. Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers). Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs. Required Qualifications Demonstrated experience in Product Ownership, Product Management, Business Process Management, Marketing Technology, CRM (Salesforce), or a related discipline . Experience owning or influencing complex, cross-functional business processes. Strong ability to translate business strategy into product capabilities and prioritized work. Demonstrated experience working with Agile product and engineering teams. Strong analytical and data-driven decision-making capabilities. Excellent stakeholder management, facilitation, and communication skills. Ability to influence across organizations and drive alignment where priorities differ. Experience operating effectively in an environment with ambiguity, competing priorities, and organizational change. Ability to communicate complex business and technology topics clearly to both working teams and senior leaders. Preferred Qualifications Experience with customer lead management, CRM, marketing technology, digital marketing, or sales processes . Experience with AWS, Salesforce or similar CRM and data management ecosystems. Experience with lead capture, lead routing, marketing automation, customer data, or sales attribution. Experience defining KPIs and using analytics to manage product or process performance. Experience supporting enterprise-scale products with multiple business units, markets, or stakeholder groups. Experience managing dependencies across multiple product and technology teams. What Success Looks Like The individual in this role will ultimately be successful when: Customer Lead Generation has a clear end-to-end process with defined ownership and governance . Product investments are tied to measurable customer, dealer, and business outcomes. Lead data becomes more consistent, complete, and actionable. Leads move through the ecosystem with greater speed, accuracy, and transparency. Business and technology teams have a clearly understood roadmap and priorities. Dependencies and risks are identified earlier and actively managed. CLG increasingly evolves from a collection of processes and technologies into a cohesive, governed customer-intent capability . #J-18808-Ljbffr Caterpillar