Account Specialist, Sales Development

Sales Development Account Specialist

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Description

Responsibilities:

• Conducts proactive industry trend analysis (for 1-1 opportunities and 1-to-many opportunities).
• Collaborates with sales and leadership on market insights and go to market strategy for Comcast Advertising.
• Collaborates with cross-functional teams to help support new business growth and client strategies.
• Assist in building campaign strategies by supporting discovery sessions, gathering client requirements, and creating customized presentations.
• Demonstrates an understanding and an ability to speak to Comcast Advertising solutions tied to media strategy, creative, sponsorships, data, attribution and audiences across our portfolio of solutions.
• Analyze and interpret data to uncover impactful insights, translating findings into strategic narratives that align with client KPIs and business goals.
• Proactively stay ahead of campaigns by addressing gaps, and improving delivery, while evaluating previous campaigns to optimize performance and identify upsell opportunities (incl. oversight of Customer Care Reports, Attribution Reports, and Quarterly Business Reviews).
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Requirements:

• Bachelor's Degree or Equivalent.
• Generally requires 2-5 years' experience.
• Geographic knowledge of designated territory (local, multi-market, auto, enterprise).
• Foundational knowledge of industry trends, competitive landscape, and Comcast Advertising's portfolio of solutions.
• Strong familiarity with industry Insights (e.g. healthcare, legal, retail, etc.), Internal Comcast Data/Insight Tools, Google Analytics.
• Ability to demonstrate an understanding of and ability to speak to multiple subject matter experts within the organization tied to media strategy, creative, sponsorships, data, attribution and audiences.
• Design abilities (PPT, basic graphics, etc.).

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills: Forward Thinking; Advertising; Data Analysis; Collaboration; Customer Care; Critical Thinking; Detail-Oriented

Salary: Primary Location Pay Range: This job can be performed in California with a good faith estimated pay range upon hire of $66,799.57 - $89,066.09 USD. Additional Range: This job can be performed in California with a good faith estimated pay range upon hire of $48,095.69 USD - $89,066.09.