Sr Data Analyst

Sr Data AnalystNew York, New YorkWho We AreCrossmedia is the global media independent. We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues' professional & personal wellbeing and growth. It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age's Best Places to Work for the past seven years in a row.We have offices in the US, London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.Your RoleWe are looking for a passionate, collaborative, and adaptable Sr. Analyst to join our team (in a hybrid role - working in office and from home). The Analytics group (Redbox) is passionate about data analysis, measurement, and storytelling. We are nimble and scrappy, employing multiple traditional and non-traditional methods and data sources to tackle consumer insights, audience exploration, brand health, competitive analysis, media attribution, media accountability, data dashboarding and advanced modeling. We believe it is important to guide clients' media effectiveness measurement to be holistic, capture incrementality, and focus on business outcomes (not vanity media metrics).As a Sr. Analyst you will drive day to day analytics excellence for our clients. You will help promote data driven decision making across the agency and with our clients. You will collaborate with New Business, Strategy, and Account Teams. The agency looks to the Analytics group for direction, strategic thinking, and prowess in data science.You have a love of data, analysis, and creative problem solvingAre comfortable leading client conversationsHave solid organizational skills including attention to detail and multi-tasking agilityAdaptable, proactive, and able to work independently or in a team setting as neededDon't mind rolling your sleeves up for data cleansing, data visualization, and analysisNot afraid to speak up, ask questions, share your thoughts, and listen to othersResponsibilitiesTransform raw data into engaging visuals and compelling stories. You will bring data and research to life for clients and choose the best visuals and mediums to deliver your message.Translate clients' business questions into an actionable measurement frameworks.Generate quantitative and qualitative consumer and market research including:Demographic, psychographic, and behavioral customer profilingMedia channel coverage, penetration, receptivityBrand health deep divesCompetitive analysisHelp media team understand historical media performance, optimal media budget, and allocate budget across multiple media channelsRequirements2-3 years of experience in the marketing analytics space.Experience creating data visualizations and dashboards to support media investment decision making. Tableau experience is required.Use of common media research tools: YouGov, MRI-Simmons, GWI (Global Web Index), Vivvix/MediaRadar, Pathmatics or Nielsen Media ImpactHands on experience with media measurement approaches including marketing mix modeling (MMM), multi-touch attribution (MTA), experimentation, or brand lift studies.Knowledge of statistical techniques (multivariate regression, optimization, clustering, forecasting)Familiarity with programming languages is a plus (R, Python, dbt, SQL)Location: This role is hybrid and requires working onsite at our New York office, with flexibility to work from home tooSalary: 75,000-95,000. Commensurate with experience. Compensation is determined on the skills, qualifications, certifications, tenure in the industry and experience of the applicant along with the requirements of the position.Crossmedia BenefitsOur principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:Flexibility to work in hybrid manner with in-office and work from home options (depending on role).Open/Flexible PTO/Annual leave with US & UK specific policiesSponsored healthcare options and agency-wide physical & mental health support401k with company match (USA), and generous Pension (UK)Paid sabbatical at significant milestone anniversariesGenerous paid parental leave policyLife milestone recognition & supportThe Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)Cell phone/tech reimbursementStudent Loan payment plan (US)Tuition reimbursementLearning & Development and training programsAnd burgers – lots and lots of burgersCommitment to Diversity and InclusionDiversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK).Continued employment remains on an "at-will" basis." Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based)Physical Demands:Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.Ability to stand, bend, and reachConstantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.The ability to observe details at close range (within a few feet of the observer).