Analyst, Paid Media Reporting
$38 - $43 per hourCypress HCM
Jr. Analyst, Paid Media Reporting Location
- New York, NY, 1515 Broadway
- Onsite full time, Monday through Friday
- 9:00 AM to 6:00 PM Eastern
- Analyze campaign performance and turn data into clear, actionable insights
- Ensure data accuracy through QA of raw campaign inputs and support data aggregation
- Ensure naming conventions are being adhered to
- Create data visuals to showcase campaign reporting that is easy to digest for marketing teams
- Provide strategic recommendations on audience targeting, partner mix, and budget allocation
- Function as a bridge between BI/Data Engineering teams and translate to Marketing teams to solve and improve workflows to deliver business results
- Solve and improve workflows to deliver business results
- Bachelor's degree
- 1-2+ years of experience in a paid media analyst role
- Background in media, app marketing, or entertainment is a plus
- Understanding of digital paid media metrics, attribution, and performance benchmarks
- Experience with ad servers such as CM360 and paid media platforms such as Google Ads, Meta Business Manager, or DV360
- Experience with MMPs, especially Kochava
- Experience with web analytics tools such as Adobe Analytics or Google Analytics
- Experience with analysis skills using Excel, Tableau, Data Studio, or Looker, including dashboard creation and multi-source data extraction
- Strong communication skills, enthusiasm, and a proactive work style
- Ability to work in a fast-paced agile environment with changing priorities
- $38.00-$43.00/hr
Vacancy posted 11 hours ago
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