Segment Growth Marketing Manager

Title : Segment Growth Marketing Manager

Location : 1050 Dearborn Dr, Columbus, OH 43085

Pay : $60-64/hour W2

Duration: 6-month contract starting M-F, full-time (40 hours); W2

Strong opportunity for extension or conversion depending on business needs and performance!

Health Benefits Available


The Segment Growth Marketing Manager, focused on the Federal Government sector, sits within the Revenue & Growth Marketing team and is responsible for driving demand, pipeline growth, and market leadership for the companys solutions. This role requires a deep understanding of the Government sector (Federal Civilian, Defense, Intelligence, Prime Contractors & Integrators, and SLED)including technologies, buyer personas, procurement cycles, and regulatory environmentsand the ability to translate that insight into compelling messaging, content, and go-to-market programs.



Reputation (Public Sector & National Security Market Leadership)

• Strengthen the companyscredibility, awareness, and trust across Federal Civilian, Defense, Intelligence, Prime Contractors & Integrators, and SLED markets
• Develop and execute compliant, mission-aligned messaging and thought leadership addressing resilience, security, continuity, and regulatory requirements

Relationships (Government & Ecosystem Stakeholder Engagement)

• Build and deepen strategic relationships with executives, influencers, and decision-makers across Federal, Defense, Intelligence, Integrator, and SLED customers.
• Map buying groups, procurement stakeholders, and influence networks within priority public sector accounts.

Revenue (Public Sector Pipeline & Growth Enablement)

• Drive qualified pipeline and revenue growth by shaping demand and influencing opportunities across public sector segments.
• Develop and execute segment-based growth plans aligned to government buying cycles, contract vehicles, and mission priorities.
• Partner closely with Sales and Business Development to prioritize pursuits and accelerate deal progression with agencies and integrators.

Sales Enablement (Mission-Focused Go-to-Market Execution)

• Equip Sales, Technical Sales, and Business Development teams with public sector-specific playbooks, personas, and AI-enabled solution messaging.
• Deliver competitive intelligence and enablement to support pursuits with agencies, defense programs, and integrators.

How Youll Succeed

• Own outcomes with autonomy and accountability, driving measurable impact across pipeline creation, deal acceleration, and revenue growth for priority government segments.
• Lead with insight and intelligence, leveraging AI, intent data, and market signals to shape demand, prioritize high-value opportunities, and inform go-to-market decisions.
• Deliver high-impact execution, focusing on initiatives that elevate the companysrelevance, solution adoption, and market leadership while partnering closely with Sales, Solutions, and Partners.
• Work closely with:
  • Customer Segment Marketing Managers
  • Sales leadership and field teams
  • Learning & Development, etc.

Education:

• Required: Bachelors degree in marketing, Business, Engineering, Public Administration, or a related field.

Preferred:

• MBA or advanced degree; certifications in government contracting, compliance, or technical fields (e.g., DAU, PMP, ITIL); experience with partner-led go-to-market models.
• Marketing Automation Platform (Eloqua), 6sense, and/or CRM Platform (Oracle Sales Cloud), Sprinklr, Wrike, experience a strong plus.

Additional requirements:

• 5+ years B2B marketing experience supporting Federal, Defense, Intelligence, Integrators, or SLED markets.
• Proven success marketing AI-enabled, mission-critical, or regulated solutions.
• Experience working with prime contractors, integrators, or government ecosystem partners in joint go-to-market motions.
• Strong understanding of government buying cycles, multi-stakeholder decision-making, and compliance requirements.
• Demonstrated ability to drive pipeline creation, acceleration, and revenue influence.
• Data savvy and familiarity with Oracle CRM and Power BI
• Excellent communication, storytelling, and cross-functional collaboration skills.
• Comfortable operating in a fast-paced, high-impact role.
• Willingness to travel as needed to support customers, partners, and key events.

Please note candidates can be from Washington, DC, and surrounding areas or Westerville, OH


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