Assistant Store Manager - Destin

Job Description

Job Description

The Assistant Store Manager at Fit2Run is a key hourly leader who supports the Store Manager in driving sales, delivering an exceptional customer experience, and developing the store team.

This role is primarily floor-based and customer-facing, leading by example through selling, coaching, and supporting daily store operations. The Assistant Manager helps ensure the store runs smoothly during their shifts and plays an important role in building a positive, high-performing team environment.

This role is designed as a development pathway to Store Manager, with expectations that the Assistant Manager will be ready to step into a Store Manager role based on performance and business needs.

Key Responsibilities

Sales & Customer Experience 

Actively sell on the floor and deliver Fit2Run’s Fit process with every guest

Provide product knowledge, gait analysis, and personalized recommendations

Support team members by modeling strong selling behaviors

Provide in-the-moment coaching to improve conversion and ATV

Assist with resolving customer concerns and escalating when needed

Success Metrics:

Individual and store sales performance 

Conversion rate 

Average transaction value (ATV) 

Customer experience and feedback 

Team Support & Coaching

• Serve as Leader on Duty (LOD) during assigned shifts
• Support onboarding and training of new team members
• Reinforce company standards, expectations, and service behaviors
• Provide real-time feedback and encouragement to team members
• Communicate team needs and performance observations to the Store Manager

Expectations:

Positive leadership presence on the floor 

Consistent support of team development 

Strong communication with Store Manager 

Store Operations 

• Execute opening and closing procedures accurately
• Support daily store operations and ensure tasks are completed during shifts
• Maintain store cleanliness, organization, and visual standards
• Assist with company initiatives, promotions, and product launches

Scheduling & Timekeeping Support 

• Follow posted schedules and support shift coverage as needed
• Assist with shift adjustments or coverage gaps when directed
• Ensure accurate clock-in/out and compliance with timekeeping policies

Inventory & Merchandising

• Assist with inventory tasks including restocking and cycle counts
• Help maintain visual merchandising standards
• Support inventory organization and accuracy

Community Engagement 

• Participate in Run Club and store events when scheduled
• Support in-store events and community initiatives
• Help create a welcoming and engaging store environment

Employee Relations & Culture 

• Promote a positive, respectful, and inclusive team environment
• Support company policies and procedures
• Escalate employee concerns to the Store Manager or HR when appropriate

Key Performance Expectations

• Deliver strong individual sales performance
• Support achievement of store sales goals
• Provide consistent, high-quality customer service
• Demonstrate reliability, accountability, and teamwork
• Follow company policies, procedures, and timekeeping standards

Qualifications

• 1–3 years of retail or customer service experience (lead or key holder experience preferred)
• Strong communication and interpersonal skills
• Ability to work in a fast-paced, customer-focused environment
• Willingness to learn, coach others, and take initiative
• Flexible availability including evenings, weekends, and holidays
• Passion for running, fitness, or specialty retail preferred

Physical & Work Requirements

• Ability to stand and walk for extended periods
• Ability to lift up to 40 lbs.
• Frequent interaction with customers and team members
• Primarily floor-based, active role

Fit2Run Expectations

• Lead by example through service, energy, and teamwork
• Be present and engaged with customers and team members
• Support the Store Manager and team in achieving store goals
• Take pride in creating a positive store experience for every guest