Social Media & Employer Brand Specialist
MLW Hire
Social Media & Employer Brand Specialist
Location: Hybrid (Office Tue-Thu, Remote Mon/Fri)
Job Type: Full-Time
Job Summary
Our Company is hiring a creative, culturally-tuned Social Media & Employer Brand Specialist to lead always-on content and strategy across our channels, strengthening our employer brand while supporting the Digital Marketing Lead on recruitment marketing initiatives.
Responsibilities
● Maintain a consistent daily presence across LinkedIn, Instagram, TikTok, Facebook, YouTube Shorts, Pinterest, and emerging platforms
● Plan, film, edit, and publish short-form video (Reels, TikToks, Shorts) covering career advice, hiring trends, and success stories
● Track trending topics, formats, and sounds relevant to recruitment and workplace culture
● Maintain a content calendar, sharing plans 1-2 weeks ahead
● Build monthly content strategies supporting talent acquisition and employer branding
● Cover career fairs, hiring expos, and recruitment events live, with same-day publishing
● Prepare shot lists and interview questions ahead of events
● Capture authentic behind-the-scenes culture and success-story content
● Manage relationships with creators, influencers, and brand ambassadors end-to-end
● Write creative briefs for designers, photographers, and videographers
● Coordinate production schedules and creative delivery
● Monitor and respond to comments/DMs professionally
● Track KPIs (reach, engagement, applications, conversions) and report monthly
● Support the Digital Marketing Lead across website, job boards, email, CRM, and ATS channels
● Serve as point of contact for marketing vendors and agencies
● Maintain brand consistency across digital assets and campaigns
Our Service Portfolio
● Permanent Recruitment
● Temporary & Contract Staffing
● Executive Search
● Recruitment Process Outsourcing (RPO)
● Employer Branding & Talent Marketing
Qualifications
● Willingness to travel to career fairs and industry events
●0-1 year of social media experience, ideally in staffing/HR/professional services
● Demonstrated short-form video creation and editing ability
● Skilled at spotting and producing trend-driven content quickly
● Experience managing influencer/creator partnerships
● Strong creative writing and briefing skills
● Experience directing content production and external teams
● Proficient in CapCut, Premiere Pro, Final Cut Pro, or similar
Benefits
● Competitive salary with performance bonuses
● Medical, dental, and vision
● Hybrid flexibility
● Chance to shape a growing company's digital presence
● Ongoing training and access to recruitment technology
● Collaborative, inclusive culture
$58k - $62k
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