Lifecycle Marketing Manager

About the role We're hiring a Lifecycle Marketing Manager to join our Lifecycle & CRM Marketing team. In this role, you'll build and optimize campaigns that engage, retain, and grow Chime members across their lifecycle — from acquisition through long-term retention — with a focus on member experience, revenue, and LTV. This is a role for a hands-on marketer who thinks beyond the send. You'll work across email, push, in-app, and SMS, building campaigns grounded in member behavior and lifecycle signals. You'll partner with data, analytics, and cross-functional teams on segmentation, experimentation, and personalization — and you bring genuine enthusiasm for how AI tools are changing what's possible in lifecycle marketing. This is a growth role for someone early in their career who has already shown they can execute and is hungry to build toward strategy. You move fast, ask good questions, and care about the member experience in everything you do. If you're curious, driven, and love working in a fast-paced environment alongside people who care about the product and the member, we want to meet you.

What you'll do - Build and manage lifecycle campaigns across email, push, in-app, and SMS — from brief through launch and measurement - Think in journeys, not just individual sends — you'll map member flows based on what they do, where they are in their lifecycle, and what they need next - Develop audience segments that go beyond demographics and reflect where members actually are in their relationship with Chime - Run experiments and come back with a clear point of view on what worked, what didn't, and what to do next - Work closely with data and analytics partners to understand campaign performance and what member behavior is telling us - Use AI tools in your day-to-day — for drafting, content variation, personalization logic, or finding efficiencies. - Respect and apply channel best practices and consider channel health in building your strategy and programming: deliverability, frequency, compliance, and the overall member experience - Collaborate and build strong cross-functional relationships with creative, product, and other stakeholders to align on goals and get campaigns out the door What we're looking for - 2–4 years in lifecycle, CRM, or retention marketing with real campaign execution experience across at least one channel (email, push, in-app, or SMS) - Hands-on experience with a marketing automation or CRM platform — Braze, Iterable, Klaviyo, or something similar - Detail-oriented: quality of output is important to you and you understand how it affects the member experience - Comfortable with data — you can read a dashboard, pull your own numbers, and figure out what the story is - You use AI tools and have real enthusiasm for them; you've formed opinions from experimenting, not just reading about it - Strong instincts about what makes a good (or bad) member experience, and you speak up about it - Clear written and verbal communication — you can translate strategy into execution and results into a coherent point of view - You move fast, you're curious, and you pick things up quickly #LI-AM1 #LI-Hybrid Below is the base salary offered for this role and level of experience. Full-time employees may also be eligible for bonus(es), competitive equity, and benefits. For commissioned roles, the base salary listed in this job description does not include incentive/variable pay. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience. Wage Notice $104,000 — $144,000 USD A little about us At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals.