Product Marketing Manager, Little Brownie Bakers

About the Role:

We have a current opening for a Product Marketing Manager, Little Brownie Bakers and are actively reviewing applications.

The LBB Manager of Product Marketing is an important member of LBB team leading the development and execution of both Girl Scout Program rewards and Girl Scout cookies. The Girl Scout rewards program motivates and drives higher entrepreneur engagement in the annual Girl Scout Cookie program. Girl Scout cookies are the products that the Girl Scout entrepreneur sells in the Girl Scout Cookie program. This role focuses on leadership of the LBB Girl Scout rewards program and supporting elements of the cookie program working closely with the Director of Marketing.


Main Responsibilities:

Rewards:
• Own the design, development, and execution of the LBB Girl Scout rewards program.
• Build portfolio of items with concepts that reflect current trends and Girl Scout usage, partnering with the following teams: procurement for sourcing, the marketing agency for design, supply chain for distribution of items, finance for cost analysis, margins and recommended pricing, product premium suppliers to create items.
• Champion and manage through stage gate process.

Execute with excellence:
• Maximize potential for rewards through profitability and appeal to councils and entrepreneurs.
• Continuously evaluate program - number of items, categories, selling strategies
• Look for ways to drive efficiencies across development timeline to decrease time commitment to managing rewards portfolio.
• Ensure proper quality testing success and certification.
• Explore uses of technology to optimize program to best motivate entrepreneurs, balancing creativity with cost effectiveness.
• Work closely with GSUSA to manage development process and gain necessary approvals through Wrike online portal.
• Ensure rewards meet Girl Scout of the USA (GSUSA) guidelines while they also are unique and differentiated from competitive items.
• Present stage gate recommendations to the LBB leadership team to ensure full understanding and alignment with the company's strategic vision and future forward focus.

Rewards Reimagined:
Use data-driven insights to reimagine and evolve Rewards Program for relevancy, modernization and motivation for the diverse Girl Scout entrepreneurs.
• Share and propose strategic ideas for future growth.

Cookies: Lead cross-functional project team for base cookies projects, packaging, graphics updates.
• Responsible for executing and reviewing packaging changes.
• Manage certification updates and payments.
• Assist with innovation development and cross functional team.
• Partner with Insights team to bring relevant learnings to LBB, GSUSA & Councils. Work with insights to deliver quarterly cookie category updates to LBB team. Work with insights to share key learnings in annual studies: Brand equity, Cookie category
• Assist with customized research

Licensing : Track GSUSA licensed products and share updates with team. Potential to lead product development and commercialization.

Responsible for AP - PO creation (shared with Digital Marketing Manager).

Valuable contributing member of LBB Marketing Team to work cross-functionally together on initiatives to build LBB value.

About You:
• Bachelor's degree required, Master's or MBA preferred
• Minimum 5 years' experience in a project management role with an advertising, marketing, or creative agency or related business.
• Possesses strong project management skills from planning stage to execution and final assessment and the ability to prioritize multiple projects within scheduled timelines
• Excellent critical thinking & analytical skills for decision-making, prioritization, and proactive planning
• Team player who builds diverse, inclusive relationships and develops synergies across boundaries
• Accountable for results through being effective in the decision-making process
• Possess entrepreneurial mindset; embracing innovation, demonstrating agility, commitment to continuous learning
• Possess a keen sense of creativity, high attention to detail
• Strong excel & PowerPoint skills
• Girl Scout experience a plus!


Artificial Intelligence Disclosure
As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.

Our Benefits & Perks:

Careers with caring built in - discover our benefits here.

The base salary range for this position is $108,000.00- 132,000.00. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding. Find out more here.

Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.

Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.