Retail Marketing Network Manager

Develop and execute RMN strategy, annual business plans, and growth roadmap Own RMN sales calendar, campaign planning, pricing, inventory, and commercialization Partner with CPGs, sales, category management, merchandising, and retailers to build integrated campaigns Identify new revenue opportunities across onsite, offsite, in-store, digital coupon, email, loyalty, social, and eCommerce media Manage campaign execution from planning through post-campaign reporting Analyze campaign performance, incrementality, ROAS, and shopper insights; recommend optimization Oversee budgets, billing, revenue forecasting, NDAs, contracts, and financial reporting Lead RMN portal, dashboards, reporting tools, and process improvements Develop sales materials, case studies, best practices, and training for internal teams and retailers Represent AWG at industry events, JBPs, retailer meetings, and conferences Monitor retail media trends, competitive activity, privacy requirements, and measurement standards Lead development and optimization of the RMN Portal and DataStudio dashboard Facilitate alignment with Category Management, Merchandising, and Marketing teams through merchant and AIM meetings Support onboarding, training, and help desk efforts related to RMN systems and best practices Lead onboarding of new members to RMN through BIGS and other outreach initiatives Promote and evolve the RMN value proposition to drive engagement and investment Own industry award nomination submissions for RMN campaigns Requirements Strategic thinker with a bias for execution and ability to simplify complex, cross-functional initiatives Skilled collaborator and communicator able to thrive in a matrixed environment Passion for retail, shopper marketing, and data-driven outcomes Comfortable navigating vendor relationships and internal stakeholders with professionalism and influence Bachelor’s degree in marketing, business or related field preferred 5-8 years in retail media, shopper marketing, digital advertising, CPG sales, or related experience preferred Experience with retail media platforms, campaign measurement, Excel/Power BI preferred Strong analytical, financial, communication, and project management skills Experience influencing executive stakeholders and managing cross-functional initiatives Core Competencies Demonstrates expertise in developing and executing retail media network strategies, managing campaign performance, and optimizing revenue opportunities through data-driven insights. Proficient in collaboration with cross-functional teams and stakeholders to drive engagement and investment in retail media initiatives. Highest-signal resume keywords Retail Media Strategy Development Campaign Performance Analysis Cross-Functional Collaboration Project Management Data-Driven Decision Making ATS Optimization Keywords Hard Skills Campaign Measurement Revenue Forecasting Budget Management Sales Planning Data Analysis Soft Skills Strategic Thinking Communication Collaboration Influencing Skills Execution Bias Industry Keywords Shopper Marketing Digital Advertising Consumer Packaged Goods (CPG) Retail Trends Privacy Requirements Tools & Technologies Excel Power BI Retail Media Platforms DataStudio Dashboard Reporting Tools #J-18808-Ljbffr Jobtailor