Integrated Campaigns Manager, Startups and AI
$191.4k - $287.2kStripe
Integrated Campaigns Manager, Startups and AI
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
The global demand campaigns team at Stripe delivers marketing campaigns that drive awareness and engagement for our audiences, solutions, and products worldwide. Working closely with sales and marketing teams, our campaigns support Stripe business objectives and deliver impact. We build, deliver, monitor, and evolve campaign delivery across a broad suite of content, tactics, and channels. Using a broad suite of metrics, we continuously measure our work and refine our strategies to improve outreach, enhance the customer journey, and support revenue growth for the organization.
In this role, you'll quarterback the integrated campaign strategies, plans, and playbooks focused on startups and AI companies. You'll champion the needs of these audiences, holding deep market and audience insight and direct business accountability. You'll lead a large, global, cross-functional workstream to build campaign strategies and content, then work with regional teams to craft local strategies and to deliver activations through integrated channels. You'll capture performance against all of your efforts, analyze results, and share learnings to drive continuous improvement and impact. Ultimately, you'll be accountable for acquisition, engagement, and pipeline growth.
The ideal candidate
- Holds expert-level knowledge of the startup and AI company landscape
- Has proven expertise crafting and delivering global, audience-focused campaign strategies
- Excels in leading and driving large, complex, global campaigns or programs
- Has strong analytics skills, with the ability to interpret, analyze, and communicate campaign performance across marketing and sales metrics
- Works with and influences across cross-functional stakeholder groups, including senior sales, marketing, and product leaders
- "Sees around corners"—anticipates and unblocks challenges, stays ahead of market and audience trends, and anticipates regional and country needs and nuance
- Understands modern storytelling and content trends, and can translate those into thoughtful, resonant campaign strategies
- Is agile, iterative, AI-fluent, and comfortable with ambiguity and high-growth environments
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
- 8+ years of enterprise B2B marketing experience that includes some mix of integrated campaigns, content marketing, regional and field marketing, and account-based marketing, with demonstrated increase in scope
- Expert-level knowledge of the startup and AI landscape
- Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
- Problem-solving acumen, with the ability to build, interpret, and adjust measurement tools and data
- Excellent presentation, writing, and communication skills, especially to executive stakeholders
- Appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
- Ability to build campaigns and programs from the ground up, orchestrating many moving parts across disparate functions
- Experience at a highly dynamic, high-growth tech company
- Experience in the payments, financial technology, or adjacent industries or marketing FinTech solutions
- Integrated campaigns experience focused on select audiences, including enterprise and industries (retail, media, entertainment, gaming, financial services, insurance, travel, hospitality, and leisure), SMB and mid-market, SaaS platforms, and startups
- Product campaigns experience focused on payments, fraud, financial services, and embedded finance
This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).
The annual US base salary range for this role is $191,400 - $287,200. For sales roles, the range provided is the role's On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate's experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.
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