Customer Marketing Manager

Senior Customer Marketing Manager, Startups Location: San Francisco, CA preferred; New York, NY may also be considered Preference for candidates based in San Francisco who can work onsite in a hybrid schedule (2–3 days per week). Candidates located in New York may also be considered. Must be willing and able to travel as needed to support customer events, activations, and industry engagements. Schedule: Hybrid, with 2–3 days per week onsite Contract: 9-month W2 contract Pay Rate: $140–$160 per hour What You’ll Do Develop a deep understanding of startup customers, including their products, use cases, growth trajectories, and business priorities, to determine where marketing investment will have the greatest impact. Build and manage a portfolio of high-touch customer partnerships while also developing scalable, one-to-many programs that elevate the broader startup ecosystem. Lead customer storytelling initiatives from opportunity identification through content creation, distribution, and amplification. Partner with Startup Partnerships, Sales, and segment marketing teams to identify high-growth startups with compelling stories and match each customer with the appropriate co-marketing strategy. Create unique co-marketing partnerships, customer activations, advocacy initiatives, and community experiences. Transform individual customer stories into multiple content formats, including video, editorial content, case studies, social media, press opportunities, and event programming. Develop integrated, multi-format customer campaigns that build market trust and accelerate adoption. Coordinate internal and external amplification strategies to maximize the reach and business impact of customer stories. Identify opportunities to place customers and founders in speaking engagements, press coverage, industry events, and other high-visibility programs. Establish clear positioning, expectations, and processes for co-marketing opportunities offered to customers at different stages of the relationship. Build enablement materials that help Sales and other internal teams communicate customer marketing opportunities consistently. Create prioritization and intake processes to evaluate requests, allocate resources effectively, and ensure initiatives align with business objectives. Measure program performance and use data to improve customer engagement, advocacy, and overall marketing impact. Manage multiple concurrent projects while maintaining high standards for quality, communication, and execution. Must-Have Experience 6+ years in Customer Marketing (B2B SaaS preferred). Experience working with startup customers , founders, and executive teams. Customer advocacy and reference programs. Case studies, videos, customer stories, blogs, and thought leadership. Co-marketing campaigns with customers. Cross-functional collaboration with Sales, Product Marketing, Communications, and Partnerships. Experience prioritizing customer requests and balancing high-touch with scalable programs. Strong storytelling and content creation. Customer engagement, retention, and advocacy programs. Startup ecosystem experience. Metrics-driven approach (engagement, pipeline influence, advocacy, customer adoption). Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors. Russell Tobin is an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law. Russell Tobin is a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances. Accommodations We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us. Only applicable for San Francisco Candidates: Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation. #J-18808-Ljbffr